Uploaded March 2026 | Updated September 2026, 2 weeks ago
Joe's Free Book: joesfreebook.com
If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at geniusnetwork.com/event/.
Is it possible to get anyone to say "yes" without being manipulative? In this masterclass on ethical influence, Dr. Robert Cialdini (the "Godfather of Influence") reveals the long-awaited 7th principle of persuasion that overrides the first six. He is joined by copywriting wizard Jason Fladlien, holistic entrepreneur Lee Richter, and strategic thinker Dan Sullivan to decode the psychology behind why we buy, why we trust, and how to sell with integrity.
You’ll hear Jason Fladlien explain why the conscious mind is just a "gatekeeper" you must bypass to trigger desire, and Lee Richter’s "13 Ways" marketing method that grew a business during a recession. You'll also discover Dan Sullivan’s profound definition of ethics as a "function of time perspective," and why Whole Foods co-founder John Mackey says he would trade all his wealth to be 25 again.
This video provides the tactical frameworks and deep psychological insights to build a business that is Easy, Lucrative, and Fun (ELF).
Key Takeaways:
• The 7th Principle of Influence: Why "Unity" is the ultimate lever for trust
• The "Gatekeeper" Concept: How to bypass the skeptical conscious mind
• Marketing vs. Selling: Why marketing is simply "selling in advance"
• The "ELF" Filter: How to build a business that is Easy, Lucrative, and Fun
• Pricing Psychology: Why your price is a reflection of your confidence, not the market
• The "13 Ways" Mind Map: Lee Richter’s system for consistent lead generation
• Hiring Mistakes: Why entrepreneurs are afraid to hire people smarter than them
• Ethics & Time: Dan Sullivan’s theory on why long-term thinking compels ethical behavior
• The "Kiefer Sutherland" Lesson: Why fame misinforms you if you don't know who you are
Timestamps:
00:00 – Dr. Robert Cialdini: The 6 Principles of Influence recap
04:15 – The New 7th Principle: Unity (The power of "We")
06:40 – Jason Fladlien: From 3 packs a day to hypnosis convert
12:50 – The Conscious vs. Subconscious Mind (0.006% vs 99.994%)
17:35 – Defining Marketing: "Selling in Advance" to make gravity work for you
24:10 – The Pricing Formula: Confidence generated by action
29:30 – Lee Richter: The "13 Ways" Mind Map for attracting clients
36:45 – The ELF vs. HALF Business Filter (Easy/Lucrative/Fun vs. Hard/Annoying/Lame/Frustrating)
41:20 – John Mackey: Why the journey is worth more than the money
43:55 – The biggest hiring mistakes entrepreneurs make (The Ego Trap)
47:15 – Richard Branson’s hiring advice: "I've never been to a grocery store"
52:30 – Dan Sullivan: Ethics is a function of time perspective
55:10 – The Ultimate Definition of Selling (Intellectual engagement + Emotional commitment)
01:02:40 – The "Glenn Morshower" Story: Remaining humble in a world of fame
Ready for more Genius Network training and inspiration? 🚩SUBSCRIBE 🚩 to the YouTube Channel here: goo.gl/0mX9id
==============================================
Connect with me:
👉🏽 Follow Joe Polish:
Facebook: goo.gl/opG8L7
Twitter: goo.gl/CkUzNa
Instagram: goo.gl/1BZj32
Joe's Free Book: joesfreebook.com
If you’d like to join world-renowned Entrepreneurs at the next Genius Network® Event – then apply today for your invitation to attend at geniusnetwork.com/event/.
Is it possible to get anyone to say "yes" without being manipulative? In this masterclass on ethical influence, Dr. Robert Cialdini (the "Godfather of Influence") reveals the long-awaited 7th principle of persuasion that overrides the first six. He is joined by copywriting wizard Jason Fladlien, holistic entrepreneur Lee Richter, and strategic thinker Dan Sullivan to decode the psychology behind why we buy, why we trust, and how to sell with integrity.
You’ll hear Jason Fladlien explain why the conscious mind is just a "gatekeeper" you must bypass to trigger desire, and Lee Richter’s "13 Ways" marketing method that grew a business during a recession. You'll also discover Dan Sullivan’s profound definition of ethics as a "function of time perspective," and why Whole Foods co-founder John Mackey says he would trade all his wealth to be 25 again.
This video provides the tactical frameworks and deep psychological insights to build a business that is Easy, Lucrative, and Fun (ELF).
Key Takeaways:
• The 7th Principle of Influence: Why "Unity" is the ultimate lever for trust
• The "Gatekeeper" Concept: How to bypass the skeptical conscious mind
• Marketing vs. Selling: Why marketing is simply "selling in advance"
• The "ELF" Filter: How to build a business that is Easy, Lucrative, and Fun
• Pricing Psychology: Why your price is a reflection of your confidence, not the market
• The "13 Ways" Mind Map: Lee Richter’s system for consistent lead generation
• Hiring Mistakes: Why entrepreneurs are afraid to hire people smarter than them
• Ethics & Time: Dan Sullivan’s theory on why long-term thinking compels ethical behavior
• The "Kiefer Sutherland" Lesson: Why fame misinforms you if you don't know who you are
Timestamps:
00:00 – Dr. Robert Cialdini: The 6 Principles of Influence recap
04:15 – The New 7th Principle: Unity (The power of "We")
06:40 – Jason Fladlien: From 3 packs a day to hypnosis convert
12:50 – The Conscious vs. Subconscious Mind (0.006% vs 99.994%)
17:35 – Defining Marketing: "Selling in Advance" to make gravity work for you
24:10 – The Pricing Formula: Confidence generated by action
29:30 – Lee Richter: The "13 Ways" Mind Map for attracting clients
36:45 – The ELF vs. HALF Business Filter (Easy/Lucrative/Fun vs. Hard/Annoying/Lame/Frustrating)
41:20 – John Mackey: Why the journey is worth more than the money
43:55 – The biggest hiring mistakes entrepreneurs make (The Ego Trap)
47:15 – Richard Branson’s hiring advice: "I've never been to a grocery store"
52:30 – Dan Sullivan: Ethics is a function of time perspective
55:10 – The Ultimate Definition of Selling (Intellectual engagement + Emotional commitment)
01:02:40 – The "Glenn Morshower" Story: Remaining humble in a world of fame
Ready for more Genius Network training and inspiration? 🚩SUBSCRIBE 🚩 to the YouTube Channel here: goo.gl/0mX9id
==============================================
Connect with me:
👉🏽 Follow Joe Polish:
Facebook: goo.gl/opG8L7
Twitter: goo.gl/CkUzNa
Instagram: goo.gl/1BZj32
