JCDecaux | The £4.5bn untapped market: Results speak louder than words | Changemakers | JCDecaux UK @JCDecaux | Uploaded April 2023 | Updated October 2024, 1 hour ago.
In this unmissable conversation about the Multi-Ethnic consumer, Ian chats with Lydia Amoah, CEO of Backlight and author of the acclaimed Black Pound Report.
With a disposable income of over £4.2Billion annually, the Black, Asian and Multi-Ethnic consumer is without a doubt one of the most untapped audiences within the UK. Lydia is recognised as one of Britain’s leading authorities on diversity, equity and inclusion (DEI) and shares her experience dealing with brands who have not only adopted the moral obligations behind DEI, but have capitalised on the economic reasons and driven growth in their bottom line.
Can your brand afford not to invest in this audience? Listen now to find out more.
#marketingstrategy #audiencetargeting #diversityinclusion #marketingtips #audienceretention #diversity
In this unmissable conversation about the Multi-Ethnic consumer, Ian chats with Lydia Amoah, CEO of Backlight and author of the acclaimed Black Pound Report.
With a disposable income of over £4.2Billion annually, the Black, Asian and Multi-Ethnic consumer is without a doubt one of the most untapped audiences within the UK. Lydia is recognised as one of Britain’s leading authorities on diversity, equity and inclusion (DEI) and shares her experience dealing with brands who have not only adopted the moral obligations behind DEI, but have capitalised on the economic reasons and driven growth in their bottom line.
Can your brand afford not to invest in this audience? Listen now to find out more.
#marketingstrategy #audiencetargeting #diversityinclusion #marketingtips #audienceretention #diversity
![[Entertainment & Culture] Making of Love Island OOH campaign - JCDecaux Norway](https://i.ytimg.com/vi/x-vBXi6MCM0/hqdefault.jpg "[Entertainment & Culture] Making of Love Island OOH campaign - JCDecaux Norway
For the Love Island TV show, JCDecaux Norway placed a glass heart made from Hadeland Glassverk on top of a bus shelter in central Oslo.
Check out the making of the amazing OOH campaign!")
![[Fashion & Luxury] Tiffany 360 Digital Corridor at Guangzhou Baiyun airport | JCDecaux Airport China](https://i.ytimg.com/vi/xVucffPcMH4/hqdefault.jpg "[Fashion & Luxury] Tiffany 360 Digital Corridor at Guangzhou Baiyun airport | JCDecaux Airport China
For the first jewelry collection designed by Reed Krakoff, Tiffany together with JCDecaux Airport China launched a unique branding zone in the Terminal 2 of Guangzhou Baiyun International Airport.
With 3 arch digital screens, the 360 Digital Corridor provides travelers with immersive and aesthetic experiences.")
![[Entertainment & Culture] Estoril Open delights visitors with Creative Solutions | JCDecaux Portugal](https://i.ytimg.com/vi/zdljRb2CTHQ/hqdefault.jpg "[Entertainment & Culture] Estoril Open delights visitors with Creative Solutions | JCDecaux Portugal
As a media partner of Millennium Estoril Open 2018, JCDecaux Portugal offered visitors an unforgettable experience with different types of Creative Solutions, such as mobile games, interactive panels and Instagram feed display.")
