Uploaded January 2026 | Updated September 2026, 1 week ago
📕 Pre-order my new book, "Life in Perspective": lifeinperspective.com
I'm sharing the most valuable lesson from our $1M quarter in 2025: profit matters, but so does staying true to who you serve.
While our numbers looked strong on paper, the data showed we'd lost touch with our core audience. Returning viewers on YouTube dropped significantly, engagement declined, and I realized our B2B pivot was pulling us away from you.
This video walks you through why I’m no longer involved in Second Brain Enterprise, how AI tools helped us maintain profitability with a lean team, and our 2026 roadmap focused entirely on individual learners like you.
📝 Read my 2025 Annual Review here: fortelabs.com/blog/my-2025-annual-review
CHAPTERS:
00:00 - The Million Dollar Decision
00:09 - Three Decisions That Created Our Most Profitable Year
01:33 - How YouTube Became Our Sales Engine
03:20 - The Red Flags We Discovered
05:36 - Why Enterprise AI Worked (But Wasn't Right)
06:55 - The Autonomy Lesson
08:16 - Finding the Right Direction for Me
09:47 - Why Second Brain Was Made for AI
10:15 - Our 2026 AI-First Pivot
12:06 - The Team You'll See More Of
13:29 - What's Coming in 2026
15:22 - Coming Home to Our Core Mission
-----------------------
💌 Join our weekly newsletter for more tips and resources: fortelabs.com/subscribe
📕 Pre-order my new book, "Life in Perspective": lifeinperspective.com
I'm sharing the most valuable lesson from our $1M quarter in 2025: profit matters, but so does staying true to who you serve.
While our numbers looked strong on paper, the data showed we'd lost touch with our core audience. Returning viewers on YouTube dropped significantly, engagement declined, and I realized our B2B pivot was pulling us away from you.
This video walks you through why I’m no longer involved in Second Brain Enterprise, how AI tools helped us maintain profitability with a lean team, and our 2026 roadmap focused entirely on individual learners like you.
📝 Read my 2025 Annual Review here: fortelabs.com/blog/my-2025-annual-review
CHAPTERS:
00:00 - The Million Dollar Decision
00:09 - Three Decisions That Created Our Most Profitable Year
01:33 - How YouTube Became Our Sales Engine
03:20 - The Red Flags We Discovered
05:36 - Why Enterprise AI Worked (But Wasn't Right)
06:55 - The Autonomy Lesson
08:16 - Finding the Right Direction for Me
09:47 - Why Second Brain Was Made for AI
10:15 - Our 2026 AI-First Pivot
12:06 - The Team You'll See More Of
13:29 - What's Coming in 2026
15:22 - Coming Home to Our Core Mission
-----------------------
💌 Join our weekly newsletter for more tips and resources: fortelabs.com/subscribe
