Uploaded April 2026 | Updated September 2026, 2 weeks ago
There are two kinds of stories: A “me” story and a “you” story.
Most people tell the first one and wonder why nobody's listening.
Don Yaeger has written 44 books, including 13 bestsellers, and spent a career telling stories about the greatest athletes and leaders of our generation. His one piece of advice for better storytelling?
Know your audience before you even open your mouth.
The story doesn't have to change. Just who you're telling it for.
Who's the best storyteller in your life and what makes them so good?
🎧 Find the full episode wherever you get your podcasts: “The Leadership Advice Nobody Follows (But Everyone Should) with Top Leadership Expert Don Yaeger”
There are two kinds of stories: A “me” story and a “you” story.
Most people tell the first one and wonder why nobody's listening.
Don Yaeger has written 44 books, including 13 bestsellers, and spent a career telling stories about the greatest athletes and leaders of our generation. His one piece of advice for better storytelling?
Know your audience before you even open your mouth.
The story doesn't have to change. Just who you're telling it for.
Who's the best storyteller in your life and what makes them so good?
🎧 Find the full episode wherever you get your podcasts: “The Leadership Advice Nobody Follows (But Everyone Should) with Top Leadership Expert Don Yaeger”
