Uploaded August 2026 | Updated September 2026, 3 weeks ago
This episode of Afrobeats Intelligence is powered by OkayAfrica, the pulse of African culture, and presented by Martell.
In this episode of Afrobeats Intelligence, Joey Akan sits with TG Omori, one of the most prolific and influential music video directors of his generation, for a raw conversation about creativity, ambition, and what it really means to chase greatness.
The man behind hundreds of videos (including cultural landmarks like Naira Marley’s “Soapy,” Olamide & Wizkid’s “Totori,” Kizz Daniel & Tekno’s “Buga,” Fireboy & Asake’s “Bandana,” and the entire visual world of Asake’s breakthrough Mr. Money with the Vibe traces his path from directing simply to survive to intentionally building a body of work and visual identities meant to outlive him.
He opens up about the mindset shift that changed everything, why money stopped being the driver, the health crisis that forced him to rediscover his craft, the evolution of Nigerian music videos, the rise of visualizers, AI’s threat and opportunity, and why today’s directors operate in a completely different landscape.
This is a conversation about purpose, resilience, artistic responsibility, and the deliberate choice of greatness from the director who helped define how a generation of Afrobeats looks and feels.
0:00 - Intro
0:45 - What did you learn about yourself?
2:34 - What is creativity to you?
4:51 - The fascination of video directing
8:41 - Working for legacy
16:40 - Striving for greatness
21:19 - The story behind Seyi Vibez's “Shaolin” video
26:23 - Impact on creativity during health issues
29:36 - Valuing solitude
33:49 - Lack of value for music videos
39:45 - What’s the pivot for video directors?
45:37 - Creativity going forward
47:59 - Conclusion
48:36 - Credits
Discover more about Martell’s journey with Afrobeats: martell.com/en/martell-afrobeats
Follow Joey Akan for the latest coverage on African music culture and news.
Substack: afrobeatsintelligence.substack.com
instagram.com/joeyakan
instagram.com/afrobeatsintel
Follow TG Omori: instagram.com/boy_director
🌍 For more music, news, and culture from the continent, check out OkayAfrica here: okayafrica.com
Follow us on socials:
Instagram: instagram.com/okayafrica
Facebook: facebook.com/okayafrica/#
X: twitter.com/OkayAfrica
TikTok: tiktok.com/@okayafrica
Join the OkayAfrica Whatsapp channel! : whatsapp.com/channel/0029VaEhs9oIN9isCqSED809
Shop OkayAfrica merch here: shop.okayplayer.com/collections/okayafrica-shop
This episode of Afrobeats Intelligence is powered by OkayAfrica, the pulse of African culture, and presented by Martell.
In this episode of Afrobeats Intelligence, Joey Akan sits with TG Omori, one of the most prolific and influential music video directors of his generation, for a raw conversation about creativity, ambition, and what it really means to chase greatness.
The man behind hundreds of videos (including cultural landmarks like Naira Marley’s “Soapy,” Olamide & Wizkid’s “Totori,” Kizz Daniel & Tekno’s “Buga,” Fireboy & Asake’s “Bandana,” and the entire visual world of Asake’s breakthrough Mr. Money with the Vibe traces his path from directing simply to survive to intentionally building a body of work and visual identities meant to outlive him.
He opens up about the mindset shift that changed everything, why money stopped being the driver, the health crisis that forced him to rediscover his craft, the evolution of Nigerian music videos, the rise of visualizers, AI’s threat and opportunity, and why today’s directors operate in a completely different landscape.
This is a conversation about purpose, resilience, artistic responsibility, and the deliberate choice of greatness from the director who helped define how a generation of Afrobeats looks and feels.
0:00 - Intro
0:45 - What did you learn about yourself?
2:34 - What is creativity to you?
4:51 - The fascination of video directing
8:41 - Working for legacy
16:40 - Striving for greatness
21:19 - The story behind Seyi Vibez's “Shaolin” video
26:23 - Impact on creativity during health issues
29:36 - Valuing solitude
33:49 - Lack of value for music videos
39:45 - What’s the pivot for video directors?
45:37 - Creativity going forward
47:59 - Conclusion
48:36 - Credits
Discover more about Martell’s journey with Afrobeats: martell.com/en/martell-afrobeats
Follow Joey Akan for the latest coverage on African music culture and news.
Substack: afrobeatsintelligence.substack.com
instagram.com/joeyakan
instagram.com/afrobeatsintel
Follow TG Omori: instagram.com/boy_director
🌍 For more music, news, and culture from the continent, check out OkayAfrica here: okayafrica.com
Follow us on socials:
Instagram: instagram.com/okayafrica
Facebook: facebook.com/okayafrica/#
X: twitter.com/OkayAfrica
TikTok: tiktok.com/@okayafrica
Join the OkayAfrica Whatsapp channel! : whatsapp.com/channel/0029VaEhs9oIN9isCqSED809
Shop OkayAfrica merch here: shop.okayplayer.com/collections/okayafrica-shop
