Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Brian speaks with Roland Sperlich from Texas Instruments at embedded world 2026 about TI’s expanding partner program for embedded processing. Roland explains why TI is investing in hardware, software, SOM, automotive, and ecosystem partners to help more customers build with TI products, especially where smaller companies may need support outside their core expertise.

The discussion covers how the program helps partners extend their reach through TI’s sales and marketing channels, how different partner categories support system development, and how TI plans to grow the network globally while encouraging collaboration between partners.

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