Uploaded January 2026 | Updated September 2026, 1 week ago
Mission organized the first Texas Citrus Fiesta in 1932 to spread the word about the bountiful winter harvest from the lower Rio Grande Valley. The event soon became an integral part of the region's community culture, celebrating farming traditions and the source of its economic livelihood. This 1940s home movie highlights some of the fiesta's oldest and most popular attractions, including the crowning of King Citrus and Queen Citrianna as well as the Parade of Oranges.
Watch more archival footage documenting the Texas Citrus Fiesta: bit.ly/4a8qh9x
Explore the web exhibit, Festival Season, at: bit.ly/4pUGtjE
Contributed to the Texas Moving Image Archive Program by the Museum of South Texas History.
#mission #texascitrusfiesta #riograndevalley #rgv
Mission organized the first Texas Citrus Fiesta in 1932 to spread the word about the bountiful winter harvest from the lower Rio Grande Valley. The event soon became an integral part of the region's community culture, celebrating farming traditions and the source of its economic livelihood. This 1940s home movie highlights some of the fiesta's oldest and most popular attractions, including the crowning of King Citrus and Queen Citrianna as well as the Parade of Oranges.
Watch more archival footage documenting the Texas Citrus Fiesta: bit.ly/4a8qh9x
Explore the web exhibit, Festival Season, at: bit.ly/4pUGtjE
Contributed to the Texas Moving Image Archive Program by the Museum of South Texas History.
#mission #texascitrusfiesta #riograndevalley #rgv
