Personal Finance Insider | Tesla's value is surging 'because the vision is so intoxicating' @InsiderPersonalFinance | Uploaded October 2017 | Updated October 2024, 13 hours ago.
Scott Galloway, a marketing professor at NYU and author of the new book "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google," talks about Tesla. He marvels at the market cap discrepancy between Ford and Tesla, saying that the latter company has painted an unbelievable vision, and that people are investing in the future, not anything tangible at the moment. Galloway calls it incredible storytelling, and marvels at how the company has been able to over-promise and under-deliver, all because the vision is so intoxicating.
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Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.
Scott Galloway, a marketing professor at NYU and author of the new book "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google," talks about Tesla. He marvels at the market cap discrepancy between Ford and Tesla, saying that the latter company has painted an unbelievable vision, and that people are investing in the future, not anything tangible at the moment. Galloway calls it incredible storytelling, and marvels at how the company has been able to over-promise and under-deliver, all because the vision is so intoxicating.
--------------------------------------------------
Follow BI Video on Twitter: bit.ly/1oS68Zs
Follow BI on Facebook: bit.ly/1W9Lk0n
Read more: businessinsider.com
--------------------------------------------------
Business Insider is the fastest growing business news site in the US. Our mission: to tell you all you need to know about the big world around you. The BI Video team focuses on technology, strategy and science with an emphasis on unique storytelling and data that appeals to the next generation of leaders – the digital generation.
