Uploaded February 2026 | Updated September 2026, 2 weeks ago
If you’re in the beauty community or interested in makeup online, you’ve probably seen the viral Tarte brand trips. luxury locations, influencer parties, and endless content that often doesn't include any Tarte products. But this year, viewers noticed something different: barely any Tarte makeup in sight, but a lot ALOT of drinking.
Instead of product launches and tutorials, the trip content focused almost entirely on partying and drinking, raising questions about influencer marketing, authenticity, and whether brand trips still work in 2026.
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Subscribe to my new Beauty Blog "Brushed Up" - robertwelsh.substack.com/?r=4nf54q&utm_medium=ios&utm_source=profile
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YESSTYLE | 10% OFF ORDERS OVER $49
CODE | ROBERT10
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SIGMA BEAUTY | 10% OFF
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COLOURPOP | 10% OFF
CODE | ROBERT
colourpop.sjv.io/P26Z6
Olive young KBeauty
CODE | ROBERTW1
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Keywords for youtube search (you can ignore these)
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If you’re in the beauty community or interested in makeup online, you’ve probably seen the viral Tarte brand trips. luxury locations, influencer parties, and endless content that often doesn't include any Tarte products. But this year, viewers noticed something different: barely any Tarte makeup in sight, but a lot ALOT of drinking.
Instead of product launches and tutorials, the trip content focused almost entirely on partying and drinking, raising questions about influencer marketing, authenticity, and whether brand trips still work in 2026.
Subscribe to my reaction channel here! - @Robert_Reacts
*LET’S STAY CONNECTED!*
Subscribe to my new Beauty Blog "Brushed Up" - robertwelsh.substack.com/?r=4nf54q&utm_medium=ios&utm_source=profile
Instagram - @RobertWLSH
Twitter - @RWLSHmakeup
TikTok - RobertWelshMUA
*DISCOUNTS*
YESSTYLE | 10% OFF ORDERS OVER $49
CODE | ROBERT10
shrsl.com/4it5e
SIGMA BEAUTY | 10% OFF
CODE | Robert10
Https://sigmabeauty.com/ROBERT10
COLOURPOP | 10% OFF
CODE | ROBERT
colourpop.sjv.io/P26Z6
Olive young KBeauty
CODE | ROBERTW1
global.oliveyoung.com/if/rd?su=DZLODI8A
Flower Knows | 5% OFF
CODE | RobertMUA
flowerknows.co/?ref=RobertMUA
Keywords for youtube search (you can ignore these)
tarte brand trip, tarte influencer trip, tarte cosmetics controversy, beauty influencer drama, beauty brand trip, influencer brand trips, beauty community news, makeup brand drama, influencer marketing beauty, tarte cosmetics marketing, beauty pr trips, influencer marketing fails, beauty industry commentary, makeup influencer controversy, beauty community tea, brand trip backlash, influencer trip controversy, beauty brand marketing strategy, makeup brand trips, tarte trip 2026
