Uploaded January 2025 | Updated September 2026, 2 weeks ago
MASSIVE news: Target is ending many of their woke policies. I can now exclusively tell you what’s changing and how it happened.
Recently executives
@Target
found out I was doing a story on wokeness there. When we learned they were prepared to make changes, we shifted our focus to those changes instead.
Below are the changes that Target committed to. I have to give their executives credit for making these changes because it will send shockwaves in certain sectors of corporate America.
Here are the changes:
• Surveys: Target will no longer participate in the HRC’s woke Corporate Equality Index or any other DEI index.
• Products: Target will not market Pride merchandise to kids going forward, this was not in their statement today but confirmed to me by a Target rep via phone today.
• Sponsorships: Target will "further evaluate corporate partnerships to ensure they are directly connected to our roadmap for growth" — you should read this as no sponsoring events that sexualize kids!
• DEI: Target will end their 3 year DEI goals.
• Supplier Diversity: There will be no preferential treatment for diverse suppliers.
• Target will end their Racial Equity Action and Change (REACH) initiatives in 2025.
• ERG’s: Target employee resource groups will be expected to focus on the core business, mentorship and growth, not wokeness.
Target has 415,000+ employees and a market cap of nearly $65B. This won’t just create a healthier environment for employees who will have a neutral workplace without feeling that divisive issues are being injected but it will also extend to their many suppliers who will no longer feel pressure to endorse these policies.
We’ve now changed policy at companies worth nearly $4 Trillion dollars, with many millions of employees who have better workplace environments as a result. With both Target and Walmart cutting woke policies, Amazon should be increasingly worried about losing market share to them as conservative and independent consumers take their money to Walmart and Target instead of Amazon. Amazon also needs to worry about their position as a government contractor given their abhorrent DEI policies.
We are winning and one by one we WILL bring sanity back to corporate America.
If you love what we’re doing, subscribe to my X page for $5 a month to help fund our growing team! You can also support us by sending any amount once at this link: buy.stripe.com/8wM8xC7Qs5uXcSc3cc
If you want to expose your woke workplace, send tips at robbystarbuck.com/dei
Our campaigns are now so effective that we’re getting the biggest companies on earth to change their policies without me even posting a story outlining their woke policies. Companies can clearly see that America wants normalcy back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are the trend, not the anomaly.
So far you’ve helped me change corporate policy at Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Stanley Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota, Walmart, McDonald’s, META and now TARGET! We’re a force to be reckoned with and we won’t stop until wokeness is extinct.
Share to make sure everyone knows this is happening so that we keep this movement growing. Also, feel free to download this video and spread it on all platforms. You have my permission to do so.
MASSIVE news: Target is ending many of their woke policies. I can now exclusively tell you what’s changing and how it happened.
Recently executives
@Target
found out I was doing a story on wokeness there. When we learned they were prepared to make changes, we shifted our focus to those changes instead.
Below are the changes that Target committed to. I have to give their executives credit for making these changes because it will send shockwaves in certain sectors of corporate America.
Here are the changes:
• Surveys: Target will no longer participate in the HRC’s woke Corporate Equality Index or any other DEI index.
• Products: Target will not market Pride merchandise to kids going forward, this was not in their statement today but confirmed to me by a Target rep via phone today.
• Sponsorships: Target will "further evaluate corporate partnerships to ensure they are directly connected to our roadmap for growth" — you should read this as no sponsoring events that sexualize kids!
• DEI: Target will end their 3 year DEI goals.
• Supplier Diversity: There will be no preferential treatment for diverse suppliers.
• Target will end their Racial Equity Action and Change (REACH) initiatives in 2025.
• ERG’s: Target employee resource groups will be expected to focus on the core business, mentorship and growth, not wokeness.
Target has 415,000+ employees and a market cap of nearly $65B. This won’t just create a healthier environment for employees who will have a neutral workplace without feeling that divisive issues are being injected but it will also extend to their many suppliers who will no longer feel pressure to endorse these policies.
We’ve now changed policy at companies worth nearly $4 Trillion dollars, with many millions of employees who have better workplace environments as a result. With both Target and Walmart cutting woke policies, Amazon should be increasingly worried about losing market share to them as conservative and independent consumers take their money to Walmart and Target instead of Amazon. Amazon also needs to worry about their position as a government contractor given their abhorrent DEI policies.
We are winning and one by one we WILL bring sanity back to corporate America.
If you love what we’re doing, subscribe to my X page for $5 a month to help fund our growing team! You can also support us by sending any amount once at this link: buy.stripe.com/8wM8xC7Qs5uXcSc3cc
If you want to expose your woke workplace, send tips at robbystarbuck.com/dei
Our campaigns are now so effective that we’re getting the biggest companies on earth to change their policies without me even posting a story outlining their woke policies. Companies can clearly see that America wants normalcy back. The era of wokeness is dying right in front of our eyes. The landscape of corporate America is quickly shifting to sanity and neutrality. We are the trend, not the anomaly.
So far you’ve helped me change corporate policy at Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Stanley Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota, Walmart, McDonald’s, META and now TARGET! We’re a force to be reckoned with and we won’t stop until wokeness is extinct.
Share to make sure everyone knows this is happening so that we keep this movement growing. Also, feel free to download this video and spread it on all platforms. You have my permission to do so.
