Uploaded November 2022 | Updated September 2026, 2 weeks ago
Source: automotiveworld.com/events/future-mobility-europe
Driven by the demand for a safe, efficient, and convenient driving experience, Advanced Driver Assistance Systems (ADAS) will play a starring role in the evolution of mobility. Basic features such as collision warnings will soon be ubiquitous in most new vehicles sold in developed markets, but there is still much work to do before the fully autonomous vehicle becomes a reality.
-What are the main drivers of ADAS adoption rates, and which regions are taking the lead?
-How will the ADAS market evolve over the next decade and beyond?
-What are the main challenges to increasing penetration of more sophisticated ADAS features, and how can they be overcome?
-Is fully autonomous driving possible?
Moderator:
Markus Baum, Partner, Roland Berger
Panel:
Nimrod Nehushtan, SVP Business Development & Strategy and Co-Manager REM, Mobileye
Steven Jenkins, CTO, EVP – Product Area Active Safety Integration, Veoneer
Alastair Evanson, Head of ASSURED CAV, HORIBA MIRA
00:00 Introduction by moderator Markus Baum
02:33 What are the main drivers for ADAS adoption?
05:35 Are we making mobility too expensive?
08:27 Do you see major regional differences in the drivers of ADAS adoption?
11:30 How do you see the market evolving over the next decade, both in terms of the regulatory (i.e., safety) market and the high-end (i.e., comfort) market?
16:01 Do you see major regional differences in interest in ADAS features or in regulatory pressure applied to improve safety?
17:05 What are the main challenges to the industry in achieving a higher level of safety and comfort than are currently available?
22:16 Do you see a major technological separation between China and the rest of the world due to US regulations?
24:50 Would it make the progress of ADAS faster if we had a more standardized vehicle architecture among the OEMs?
27:35 You have 3 wishes to make the progress of ADAS faster. Discuss.
31:02 When will autonomous cars be the only vehicles on the road?
33:19 Is there a general agreement that eventually we need to take the step to only have autonomous vehicles on the road?
35:09 What’s your point of view on customer acceptance of having only AVs on the road?
37:25 Who should make the decision to hand over control to a human driver in overly complex driving situation, a human or machine?
39:44 Do you see level 2+ autonomy continuing for a long time?
45:40 Ten years from now will levels of safety be at such a high level that it would not be worth it to improve on the technology in this area?
50:15 (First question from viewers) Do you expect any standardization in the world of ADAS?
52:22 What is the market size of ADAS in North America? What is the biggest market? Discuss regional differences.
53:54 Do you see OEMs continuing to always strive to achieve the highest rating (e.g., Euro NCAP) possible?
About Mobileye:
Mobileye is leading the mobility revolution with its autonomous-driving and driver-assist technologies, harnessing world-renowned expertise in computer vision, machine learning, mapping, and data analysis.
Our technology enables self-driving vehicles and mobility solutions, powers industry-leading advanced driver-assistance systems, and delivers valuable intelligence to optimize mobility infrastructure. Mobileye pioneered such groundbreaking technologies as True Redundancy™ sensing, REM™ crowdsourced mapping, and Responsibility Sensitive Safety (RSS) technologies that are driving the ADAS and AV fields towards the future of mobility.
Connect with Mobileye:
Visit the Mobileye WEBSITE: mobileye.com
Like Mobileye on FACEBOOK: facebook.com/Mobileye
Follow Mobileye on TWITTER: twitter.com/Mobileye
Join Mobileye on LINKEDIN: linkedin.com/company/mobileye
Source: automotiveworld.com/events/future-mobility-europe
Driven by the demand for a safe, efficient, and convenient driving experience, Advanced Driver Assistance Systems (ADAS) will play a starring role in the evolution of mobility. Basic features such as collision warnings will soon be ubiquitous in most new vehicles sold in developed markets, but there is still much work to do before the fully autonomous vehicle becomes a reality.
-What are the main drivers of ADAS adoption rates, and which regions are taking the lead?
-How will the ADAS market evolve over the next decade and beyond?
-What are the main challenges to increasing penetration of more sophisticated ADAS features, and how can they be overcome?
-Is fully autonomous driving possible?
Moderator:
Markus Baum, Partner, Roland Berger
Panel:
Nimrod Nehushtan, SVP Business Development & Strategy and Co-Manager REM, Mobileye
Steven Jenkins, CTO, EVP – Product Area Active Safety Integration, Veoneer
Alastair Evanson, Head of ASSURED CAV, HORIBA MIRA
00:00 Introduction by moderator Markus Baum
02:33 What are the main drivers for ADAS adoption?
05:35 Are we making mobility too expensive?
08:27 Do you see major regional differences in the drivers of ADAS adoption?
11:30 How do you see the market evolving over the next decade, both in terms of the regulatory (i.e., safety) market and the high-end (i.e., comfort) market?
16:01 Do you see major regional differences in interest in ADAS features or in regulatory pressure applied to improve safety?
17:05 What are the main challenges to the industry in achieving a higher level of safety and comfort than are currently available?
22:16 Do you see a major technological separation between China and the rest of the world due to US regulations?
24:50 Would it make the progress of ADAS faster if we had a more standardized vehicle architecture among the OEMs?
27:35 You have 3 wishes to make the progress of ADAS faster. Discuss.
31:02 When will autonomous cars be the only vehicles on the road?
33:19 Is there a general agreement that eventually we need to take the step to only have autonomous vehicles on the road?
35:09 What’s your point of view on customer acceptance of having only AVs on the road?
37:25 Who should make the decision to hand over control to a human driver in overly complex driving situation, a human or machine?
39:44 Do you see level 2+ autonomy continuing for a long time?
45:40 Ten years from now will levels of safety be at such a high level that it would not be worth it to improve on the technology in this area?
50:15 (First question from viewers) Do you expect any standardization in the world of ADAS?
52:22 What is the market size of ADAS in North America? What is the biggest market? Discuss regional differences.
53:54 Do you see OEMs continuing to always strive to achieve the highest rating (e.g., Euro NCAP) possible?
About Mobileye:
Mobileye is leading the mobility revolution with its autonomous-driving and driver-assist technologies, harnessing world-renowned expertise in computer vision, machine learning, mapping, and data analysis.
Our technology enables self-driving vehicles and mobility solutions, powers industry-leading advanced driver-assistance systems, and delivers valuable intelligence to optimize mobility infrastructure. Mobileye pioneered such groundbreaking technologies as True Redundancy™ sensing, REM™ crowdsourced mapping, and Responsibility Sensitive Safety (RSS) technologies that are driving the ADAS and AV fields towards the future of mobility.
Connect with Mobileye:
Visit the Mobileye WEBSITE: mobileye.com
Like Mobileye on FACEBOOK: facebook.com/Mobileye
Follow Mobileye on TWITTER: twitter.com/Mobileye
Join Mobileye on LINKEDIN: linkedin.com/company/mobileye
