[Swim Series] Custom Swim Goggles Powered by Innovation With Rasmus Barfred @podcaststrategy
[Swim Series] Custom Swim Goggles Powered by Innovation With Rasmus Barfred  @podcaststrategy
Uploaded May 2026 | Updated September 2026, 1 week ago
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Rasmus Barfred is the Co-founder of THEMAGIC5, a company redefining athletic gear through custom-fit products powered by 3D scanning and robotic technology. He has helped grow the company into a global brand, securing investment on Shark Tank and expanding its reach worldwide. Building on this technology, he also helped launch Vayu Sleep, which applies custom-fit solutions to CPAP masks for sleep apnea patients. With a background in entrepreneurship, he focuses on scaling innovation across sports and healthcare.

Here’s a glimpse of what you’ll learn:

• [0:00] Intro
• [4:01] Rasmus Barfred on facial scanning technology for custom-fit swim goggles
• [11:36] The story behind evolving a product from Kickstarter roots
• [15:27] How combining hardware and software drives innovation in the industry
• [17:38] Why recreational swimmers became THEMAGIC5’s breakout audience
• [20:02] Olympic athletes joining the company as partners and investors
• [25:29] AI impact on customer service and backend operations
• [33:20] Role of paid social ads in scaling growth on Meta
• [38:27] Expansion vision beyond swimming into broader sports markets

Resources mentioned in this episode:

• Rasmus Barfred on LinkedIn - linkedin.com/in/rasmus-barfred-38a5b636
• THEMAGIC5 - TheMagic5.com | $20% Discount Code: Jeremy20
• Vayu Sleep - vayusleep.com
• Kickstarter - kickstarter.com/projects/custom-fit-interface/custom-fitted-swimming-goggles
• Rapha - rapha.cc/us/en
• “The Sharks BEG For A Deal With The Magic 5” | Shark Tank US | Shark Tank Global - youtube.com/watch?v=Rct78Sh_weo
• Shopify - shopify.com

Special offer:

• Go to themagic5.com/collections/swim-goggles
• Pick your goggles and add them to your cart
• At checkout, enter code Jeremy20 in the discount field to save 20%

Sponsor for this episode

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[Swim Series] Custom Swim Goggles Powered by Innovation With Rasmus Barfred

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