Uploaded April 2026 | Updated September 2026, 2 weeks ago
Discover how Patagonia built a wildly successful business with soul, purpose, and deep environmental values. In Part 1 of this inspiring conversation, Brook LeVan of Sustainable Solutions sits down with former Patagonia CEO Casey Sheahan. Hear the remarkable origin story from Yvon Chouinard's epic Patagonia adventures, the shift to conscious capitalism, on-site childcare, building rehab with solar power, cradle-to-cradle recycling, switching to organic cotton, and why consumers are voting with their wallets for brands that truly give back—even during tough economic times.
Learn what it means to operate with mindfulness, compassion, and transparency while staying highly profitable. Perfect for outdoor enthusiasts, sustainable business leaders, and anyone passionate about purpose-driven companies.
Watch Part 2 for more!
Change Your Mind. Watch GrassRoots.
GrassRoots programming is made possible by the producers' creativity itself, direct contributions from viewers, members of the Roaring Fork Valley community, and through grants from the Pitkin County Healthy Community Fund, The Town of Snowmass Village, the City of Aspen Community Non-Profit Grant Program, and The Aspen Thrift Shop.
Founded by citizens of Aspen, Colorado in 1972, GrassRoots TV is the first and oldest community operated and programmed open-source media center and television station in the United States. Virtually all of the programming is created by local residents, occasionally with world renown guests.
In partnership with the American Archive of Public Media and the Library of Congress, GrassRoots is currently cataloguing, restoring and digitally archiving 700 of the most at-risk original video programs out of its 45,000 title Community Video Archive.
Help sustain this community treasure by donating now! Go to:
bit.ly/GRTVContribute
Don't forget to SUBSCRIBE, HIT LIKE and leave a COMMENT to let us know if you enjoyed this video, it is important to us and the community for you to become part of the conversation. Thanks for tuning in!
Download the GrassRoots Community Network iOS and Android apps
Subscribe for more videos: bit.ly/2Ycpi4P
Facebook: facebook.com/GrassRootsCommunityNetwork
Twitter: twitter.com/grassrootstv
Web: grassrootstv.org
Discover how Patagonia built a wildly successful business with soul, purpose, and deep environmental values. In Part 1 of this inspiring conversation, Brook LeVan of Sustainable Solutions sits down with former Patagonia CEO Casey Sheahan. Hear the remarkable origin story from Yvon Chouinard's epic Patagonia adventures, the shift to conscious capitalism, on-site childcare, building rehab with solar power, cradle-to-cradle recycling, switching to organic cotton, and why consumers are voting with their wallets for brands that truly give back—even during tough economic times.
Learn what it means to operate with mindfulness, compassion, and transparency while staying highly profitable. Perfect for outdoor enthusiasts, sustainable business leaders, and anyone passionate about purpose-driven companies.
Watch Part 2 for more!
Change Your Mind. Watch GrassRoots.
GrassRoots programming is made possible by the producers' creativity itself, direct contributions from viewers, members of the Roaring Fork Valley community, and through grants from the Pitkin County Healthy Community Fund, The Town of Snowmass Village, the City of Aspen Community Non-Profit Grant Program, and The Aspen Thrift Shop.
Founded by citizens of Aspen, Colorado in 1972, GrassRoots TV is the first and oldest community operated and programmed open-source media center and television station in the United States. Virtually all of the programming is created by local residents, occasionally with world renown guests.
In partnership with the American Archive of Public Media and the Library of Congress, GrassRoots is currently cataloguing, restoring and digitally archiving 700 of the most at-risk original video programs out of its 45,000 title Community Video Archive.
Help sustain this community treasure by donating now! Go to:
bit.ly/GRTVContribute
Don't forget to SUBSCRIBE, HIT LIKE and leave a COMMENT to let us know if you enjoyed this video, it is important to us and the community for you to become part of the conversation. Thanks for tuning in!
Download the GrassRoots Community Network iOS and Android apps
Subscribe for more videos: bit.ly/2Ycpi4P
Facebook: facebook.com/GrassRootsCommunityNetwork
Twitter: twitter.com/grassrootstv
Web: grassrootstv.org
