Uploaded April 2026 | Updated September 2026, 2 weeks ago
This week in beauty: Susan Yara is about to "launch" a brand called Playa Haircare...but Playa Haircare already existed, and its complicated. Jo Malone breaks her silence on Estée Lauder's lawsuit over her name. The FlexiPowder patent has been found and it explains a LOT. Coty and e.l.f. Beauty are both facing securities fraud lawsuits, and it could affect you. Alix Earle's skincare line sold out in hours, but not without controversy. And Something Old Something New takes us back 10 years to one of my favorite palettes of all time. Let's talk about it!
Check out Mar's instagram here: instagram.com/storyof.mar
0:00 Intro
1:59 Susan Yara Is Relaunching Playa Haircare
13:58 Jo Malone Speaks Out About Estée Lauder
21:16 What the FlexiPowder Patent Actually Means
33:27 Coty and ELF Accused of Securities Fraud
39:09 Alix Earle Meets With Success and Criticism
42:16 A Whimsical Connection?
Articles
Jo Malone v Estee Lauder tinyurl.com/mtzwauhm tinyurl.com/3bn83bm9 tinyurl.com/mrx56u3j tinyurl.com/2s22vzb2
Alix Earle Reale Actives tinyurl.com/3vuxp5s3 tinyurl.com/3dhteb6a tinyurl.com/bsaasp2y
ELF Lawsuit tinyurl.com/58e9kk97
Coty Lawsuit tinyurl.com/m6brtrhj tinyurl.com/44f78skn
Videos
Alix Earle Reale Actives Explanation - tiktok.com/@alixearle/video/7621373312047926558
My ELF Short Selling Cult Video - youtu.be/Q4GC3CWC7q0
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
This week in beauty: Susan Yara is about to "launch" a brand called Playa Haircare...but Playa Haircare already existed, and its complicated. Jo Malone breaks her silence on Estée Lauder's lawsuit over her name. The FlexiPowder patent has been found and it explains a LOT. Coty and e.l.f. Beauty are both facing securities fraud lawsuits, and it could affect you. Alix Earle's skincare line sold out in hours, but not without controversy. And Something Old Something New takes us back 10 years to one of my favorite palettes of all time. Let's talk about it!
Check out Mar's instagram here: instagram.com/storyof.mar
0:00 Intro
1:59 Susan Yara Is Relaunching Playa Haircare
13:58 Jo Malone Speaks Out About Estée Lauder
21:16 What the FlexiPowder Patent Actually Means
33:27 Coty and ELF Accused of Securities Fraud
39:09 Alix Earle Meets With Success and Criticism
42:16 A Whimsical Connection?
Articles
Jo Malone v Estee Lauder tinyurl.com/mtzwauhm tinyurl.com/3bn83bm9 tinyurl.com/mrx56u3j tinyurl.com/2s22vzb2
Alix Earle Reale Actives tinyurl.com/3vuxp5s3 tinyurl.com/3dhteb6a tinyurl.com/bsaasp2y
ELF Lawsuit tinyurl.com/58e9kk97
Coty Lawsuit tinyurl.com/m6brtrhj tinyurl.com/44f78skn
Videos
Alix Earle Reale Actives Explanation - tiktok.com/@alixearle/video/7621373312047926558
My ELF Short Selling Cult Video - youtu.be/Q4GC3CWC7q0
----------------------------------------------------------------
Like my shirts? Most of them are from Stitch Fix! If you use my customer referral code, we both get $25 toward our next order! stitchfix.com/invite/cqk5ngntym?utm_campaign=InviteReferral&sod=w&som=c&g=w
Thanks for subscribing to my channel (youtube.com/subscription_center?add_user=jenluvsreviews) ! Here we talk makeup news on my weekly series What's Up in Makeup. The top news segment focuses on beauty influencers, cosmetic brands, and fascinating stories about the cosmetic industry. The product report talks about all of the latest makeup releases at Sephora, Ulta, and beyond! You'll also find deep dives about he beauty community, makeup and skincare brands, products, and so much more! I hope you love it here!
Want to be part of the Collective Brain Elite? Join HERE for $1.99 per month - youtube.com/channel/UCR96_hHJu3HE6vmu39_bRAw/join
FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
*******************
Want to help out with What's Up in Makeup? Check out our Hunters group! facebook.com/groups/wuimhuntersofficial
*******************
Instagram: jenluvsreviews
TikTok: tiktok.com/@jenluvsreviews?lang=en
*******************************
Affiliate Codes
Greenlight is my FAVORITE tool to teach my kids about money mangement. Check it out here: share.greenlight.com/148553866
My favorite hoodies and sweatshirts comfrt.com/JEN34033
House of Marste houseofmarste.com/?ref=JenLuvs
Colour Pop colourpop.sjv.io/JENLUV
Save 10% at Sigma with code JENLUV
Save 15% off select collections at Natasha Denona with code JENLUV natashadenona.com/JENLUV
My FAVORITE Popcorn at CityPop Denver https://collabs.shop/16wagi
Arttitude Cosmetics - JENLUV for 10% off
JENLUV10 for 10% off at Salt New York (owned by the AMAZING Kiki G)
