James Hoffmann | Surprising And Fascinating Results From The Taste Test @jameshoffmann | Uploaded 11 months ago | Updated 2 hours ago
Thanks to everyone took part in the Great American Taste Test a few weeks ago! I hope there’s interesting coffee data in there for everyone. If you want to have a look at the raw data, here’s a link to a CSV file of anonymized results:
bit.ly/gacttCSV
If you'd like to try Cometeer, here’s a link for a discount of $20 off your first order: cometeer.com/taster20 The discount code is: Taster
Timestamps:
0:00 Introduction to The Great American Taste Test
0:51 Overview on the coffees chosen
2:14 The Three Questions We Asked
3:35 Respondents' demographic split by gender, age, and zip code
7:02 On coffee D - a natural processed coffee
9:48 Preferences broken down by age
11:41 Preferences by expertise level
13:38 Favourite coffee by brewing method
14:33 Stated Preference vs Revealed Preference (Tasting Notes)
15:35 Stated Preference vs Revealed Preference (Roast Level)
16:43 Wrap up
Links:
Patreon: patreon.com/jameshoffmann
Limited Edition Merch: geni.us/TensHundredsThousands
Instagram: instagram.com/jimseven
Twitter: twitter.com/jimseven
My Books:
How to Make The Best Coffee At Home*: geni.us/howtomakethebestcoffee
The World Atlas of Coffee*: http://geni.us/atlasofcoffee
The World Atlas of Coffee Audiobook*: bit.ly/worldatlasofcoffeeaudio
The Best of Jimseven: geni.us/bestofjimseven
Things I use and like:
My glasses: http://bit.ly/boldlondon
My hair product of choice*: geni.us/forthehair
(*Affiliate links which may earn us a commission)
Thanks to everyone took part in the Great American Taste Test a few weeks ago! I hope there’s interesting coffee data in there for everyone. If you want to have a look at the raw data, here’s a link to a CSV file of anonymized results:
bit.ly/gacttCSV
If you'd like to try Cometeer, here’s a link for a discount of $20 off your first order: cometeer.com/taster20 The discount code is: Taster
Timestamps:
0:00 Introduction to The Great American Taste Test
0:51 Overview on the coffees chosen
2:14 The Three Questions We Asked
3:35 Respondents' demographic split by gender, age, and zip code
7:02 On coffee D - a natural processed coffee
9:48 Preferences broken down by age
11:41 Preferences by expertise level
13:38 Favourite coffee by brewing method
14:33 Stated Preference vs Revealed Preference (Tasting Notes)
15:35 Stated Preference vs Revealed Preference (Roast Level)
16:43 Wrap up
Links:
Patreon: patreon.com/jameshoffmann
Limited Edition Merch: geni.us/TensHundredsThousands
Instagram: instagram.com/jimseven
Twitter: twitter.com/jimseven
My Books:
How to Make The Best Coffee At Home*: geni.us/howtomakethebestcoffee
The World Atlas of Coffee*: http://geni.us/atlasofcoffee
The World Atlas of Coffee Audiobook*: bit.ly/worldatlasofcoffeeaudio
The Best of Jimseven: geni.us/bestofjimseven
Things I use and like:
My glasses: http://bit.ly/boldlondon
My hair product of choice*: geni.us/forthehair
(*Affiliate links which may earn us a commission)
