Uploaded May 2025 | Updated September 2026, 2 weeks ago

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“The dream? That in 100 years, someone’s sipping a Tout Bien in Brazil and says: ‘there was once a guy with a mustache who started this… but I forgot his name.’”

In our newest episode of the SuperHero Conversations, Wim Maeyens, General Manager of Tout Bien, shares how they’re building a beer brand designed to outlive even its famous founder: Average Rob.

Because guys with mustaches come and go, but a good pils? That sticks – especially for us Belgians. 🍻