Uploaded July 2025 | Updated September 2026, 3 days ago
Stephen Arnold Music Creates Sonic Branding for “Sunrise on The Hill” on DC News Now
In its latest collaboration with Nexstar Media Group, Inc., Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, created custom sonic branding for Sunrise on The Hill, the new two-hour morning program on DC News Now. SAM’s work includes a complete music and sound design package featuring an original theme that establishes a unique identity for the show and underscores its dynamic approach to news coverage.
Sunrise on The Hill provides residents of the nation’s capital with a new way to start their day by connecting local news, political affairs, and current events with communities across Washington, D.C., Maryland, and Virginia (DMV). Hosted by Hillary Howard and Cory Smith, the program draws on the combined resources of The Hill, NewsNation, DC News Now, and Nexstar’s Washington, D.C. Bureau to deliver timely political news and local perspectives.
The sonic branding developed by SAM is anchored in a three-note mnemonic that is instantly memorable and distinct. Pulsating guitars, bold percussion, and carefully layered custom sound design elements reflect the energy of Washington, D.C. and the urgency of the political beat. The package also supports on-air visuals in the main title and other show elements, incorporating imagery of iconic Washington landmarks to reinforce a cohesive brand experience.
Learn more at: stephenarnoldmusic.com
Stephen Arnold Music Creates Sonic Branding for “Sunrise on The Hill” on DC News Now
In its latest collaboration with Nexstar Media Group, Inc., Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, created custom sonic branding for Sunrise on The Hill, the new two-hour morning program on DC News Now. SAM’s work includes a complete music and sound design package featuring an original theme that establishes a unique identity for the show and underscores its dynamic approach to news coverage.
Sunrise on The Hill provides residents of the nation’s capital with a new way to start their day by connecting local news, political affairs, and current events with communities across Washington, D.C., Maryland, and Virginia (DMV). Hosted by Hillary Howard and Cory Smith, the program draws on the combined resources of The Hill, NewsNation, DC News Now, and Nexstar’s Washington, D.C. Bureau to deliver timely political news and local perspectives.
The sonic branding developed by SAM is anchored in a three-note mnemonic that is instantly memorable and distinct. Pulsating guitars, bold percussion, and carefully layered custom sound design elements reflect the energy of Washington, D.C. and the urgency of the political beat. The package also supports on-air visuals in the main title and other show elements, incorporating imagery of iconic Washington landmarks to reinforce a cohesive brand experience.
Learn more at: stephenarnoldmusic.com
