Uploaded April 2024 | Updated September 2026, 6 hours ago
What does it take to build a consumer brand? It’s about going to the consumer, listening to them first-hand, and perfecting the art of fulfillment, explains Sukhi Singh, founder of Sukhi Gourmet Foods, the first Indian food brand to be successful in mainstream American stores. It's also about learning what not to do!
About Sukhi Singh:
Sukhi is the founder of Sukhi Gourmet foods, whose colorful yellow boxes featuring a range of Indian cuisine adorn the mainstream American establishments like Whole foods and Costco. One of only a handful of USDA-certified and third party audited Indian food vendors, Sukhi’s food brings the nourishment, stories and enchantment of India into the homes of people who want good food.
About INK:
INK is a global platform for the exchange of cutting-edge ideas across a spectrum of topics, from technology to culture to sports to education. We are experts in storytelling and are known for the annual INK Conference, INK Asia, INK Salons, and programs such as INK Fellows and INK Women. Our mission is to accelerate the journeys of game changers. To learn more about INK, please visit our INKTalk channels on YouTube and LinkedIn or visit our website at inktalks.com
What does it take to build a consumer brand? It’s about going to the consumer, listening to them first-hand, and perfecting the art of fulfillment, explains Sukhi Singh, founder of Sukhi Gourmet Foods, the first Indian food brand to be successful in mainstream American stores. It's also about learning what not to do!
About Sukhi Singh:
Sukhi is the founder of Sukhi Gourmet foods, whose colorful yellow boxes featuring a range of Indian cuisine adorn the mainstream American establishments like Whole foods and Costco. One of only a handful of USDA-certified and third party audited Indian food vendors, Sukhi’s food brings the nourishment, stories and enchantment of India into the homes of people who want good food.
About INK:
INK is a global platform for the exchange of cutting-edge ideas across a spectrum of topics, from technology to culture to sports to education. We are experts in storytelling and are known for the annual INK Conference, INK Asia, INK Salons, and programs such as INK Fellows and INK Women. Our mission is to accelerate the journeys of game changers. To learn more about INK, please visit our INKTalk channels on YouTube and LinkedIn or visit our website at inktalks.com
