Uploaded July 2023 | Updated September 2026, 11 hours ago
Jack Gilbert is a runner, marketing specialist, and founder of Dirty Bird Run Club based in New York City. In our conversation, we explore how to cultivate an authentic, lively running community as well as the diluted usage of the word 'club'. We discuss the key ingredients for a strong brand, the importance of intentionality behind your company values, and a lot more.
Timecodes:
0:00 - Intro
1:15 - Jack’s Injury Recovery
7:18 - Learning Your Body Through Rehab
10:23 - Foundational Elements of a Strong Brand
14:00 - Perfectionist Vs. Hypercritical
15:23 - Minimal/Monotone vs. Abstract/Colorful
17:38 - Glaring Mistakes Brands Make
19:14 - The Value Of Partnerships
21:18 - ‘Lifeletes’ Vs. Athletes
25:55 - UGC, Paid Content, & Ads
29:24 - High Production Vs. Raw Content
32:50 - Story Behind Dirty Bird Run Club
35:50 - How To Cultivate An Irresistible Culture
38:47 - Avoiding Redundancy
40:49 - Protecting The Club From Toxicity
43:42 - Diluted, Broad Usage of ‘Clubs’
47:12 - Perspective Towards Competition
50:00 - Monetization of Running Clubs
53:57 - Expanding Behind a Locality
57:21 - Modern Running Media
1:01:27 - Personalities in Endurance Sports
1:04:55 - What’s Next for Jack
1:06:42 - Strategy for Growing a Community
For More:
Support the Podcast: buymeacoffee.com/Brockcovington
Follow Brock on Instagram: instagram.com/brockcovington
Follow Brock on YouTube: @BrockCovington
Follow Jack on Instagram: instagram.com/jackgilbert_
Follow Dirty Bird Run Club: instagram.com/dirtybirdrc
Jack Gilbert is a runner, marketing specialist, and founder of Dirty Bird Run Club based in New York City. In our conversation, we explore how to cultivate an authentic, lively running community as well as the diluted usage of the word 'club'. We discuss the key ingredients for a strong brand, the importance of intentionality behind your company values, and a lot more.
Timecodes:
0:00 - Intro
1:15 - Jack’s Injury Recovery
7:18 - Learning Your Body Through Rehab
10:23 - Foundational Elements of a Strong Brand
14:00 - Perfectionist Vs. Hypercritical
15:23 - Minimal/Monotone vs. Abstract/Colorful
17:38 - Glaring Mistakes Brands Make
19:14 - The Value Of Partnerships
21:18 - ‘Lifeletes’ Vs. Athletes
25:55 - UGC, Paid Content, & Ads
29:24 - High Production Vs. Raw Content
32:50 - Story Behind Dirty Bird Run Club
35:50 - How To Cultivate An Irresistible Culture
38:47 - Avoiding Redundancy
40:49 - Protecting The Club From Toxicity
43:42 - Diluted, Broad Usage of ‘Clubs’
47:12 - Perspective Towards Competition
50:00 - Monetization of Running Clubs
53:57 - Expanding Behind a Locality
57:21 - Modern Running Media
1:01:27 - Personalities in Endurance Sports
1:04:55 - What’s Next for Jack
1:06:42 - Strategy for Growing a Community
For More:
Support the Podcast: buymeacoffee.com/Brockcovington
Follow Brock on Instagram: instagram.com/brockcovington
Follow Brock on YouTube: @BrockCovington
Follow Jack on Instagram: instagram.com/jackgilbert_
Follow Dirty Bird Run Club: instagram.com/dirtybirdrc
