Uploaded February 2026 | Updated September 2026, 3 weeks ago
Welcome to the latest episode of LIFTS, your bite-sized dose of the latest industry fitness trends and stories.
In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by industry veteran, longevity advocate, and returning guest Jeff Zweifel to explore one of the most important and under-discussed topics in fitness today: men’s health, aging, and longevity.
Drawing on decades of leadership experience at Life Time, deep involvement in the longevity and performance space, and firsthand experimentation with emerging therapies, Jeff shares a grounded perspective on what truly drives health outcomes as men age and where the industry must refocus its attention.
This conversation cuts through hype and biohacking noise to highlight why strength training, cardiovascular fitness, and sleep remain the most powerful levers for longevity, while also examining the rapid rise of peptides, recovery technologies, and medical-adjacent services inside fitness environments.
As men live longer, wealthier, and more complex lives, this episode explores what that means for fitness operators, premium and HVLP clubs, and the evolving role gyms must play as trusted health partners.
View the full episode here - youtu.be/-kMjLMgRMvY
Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at wendy@liftspodcast.com for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published:
youtube.com/user/EscapeFitness
Shop gym equipment:
escapefitness.com/shop
View our full catalog:
escapefitness.com/support/catalog (US)
escapefitness.com/support/catalogue (UK)
Join the conversation at LIFTS LinkedIn:
linkedin.com/company/liftspod
0:00 Introduction
2:30 Why men’s health and longevity need more attention
8:10 Strength, cardio, and the foundations of aging well
14:45 Sponsor: EGYM
16:45 Sleep, hormones, and recovery
24:50 Fitness vs biohacking: fundamentals before optimization
33:20 HVLP gyms, recovery zones, and real outcomes
41:30 Premium fitness, longevity clinics, and integrated care
50:10 Peptides, GLP-1s, and the future of performance health
57:30 Final takeaways for men and fitness operators
#lifts #menshealth #longevity #strengthtraining #sleep #fitnessindustry #wellness #biohacking #fitnessbusiness
Welcome to the latest episode of LIFTS, your bite-sized dose of the latest industry fitness trends and stories.
In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by industry veteran, longevity advocate, and returning guest Jeff Zweifel to explore one of the most important and under-discussed topics in fitness today: men’s health, aging, and longevity.
Drawing on decades of leadership experience at Life Time, deep involvement in the longevity and performance space, and firsthand experimentation with emerging therapies, Jeff shares a grounded perspective on what truly drives health outcomes as men age and where the industry must refocus its attention.
This conversation cuts through hype and biohacking noise to highlight why strength training, cardiovascular fitness, and sleep remain the most powerful levers for longevity, while also examining the rapid rise of peptides, recovery technologies, and medical-adjacent services inside fitness environments.
As men live longer, wealthier, and more complex lives, this episode explores what that means for fitness operators, premium and HVLP clubs, and the evolving role gyms must play as trusted health partners.
View the full episode here - youtu.be/-kMjLMgRMvY
Support fitness industry news by sponsoring future LIFTS episodes.
Contact us at wendy@liftspodcast.com for advertising opportunities.
Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published:
youtube.com/user/EscapeFitness
Shop gym equipment:
escapefitness.com/shop
View our full catalog:
escapefitness.com/support/catalog (US)
escapefitness.com/support/catalogue (UK)
Join the conversation at LIFTS LinkedIn:
linkedin.com/company/liftspod
0:00 Introduction
2:30 Why men’s health and longevity need more attention
8:10 Strength, cardio, and the foundations of aging well
14:45 Sponsor: EGYM
16:45 Sleep, hormones, and recovery
24:50 Fitness vs biohacking: fundamentals before optimization
33:20 HVLP gyms, recovery zones, and real outcomes
41:30 Premium fitness, longevity clinics, and integrated care
50:10 Peptides, GLP-1s, and the future of performance health
57:30 Final takeaways for men and fitness operators
#lifts #menshealth #longevity #strengthtraining #sleep #fitnessindustry #wellness #biohacking #fitnessbusiness
