Uploaded September 2025 | Updated September 2026, 10 hours ago
Beyond the Roadmap: Strategy and Opportunity in a Shifting Market
The landscape of data, AI, and business tools is constantly evolving—but is following the crowd the best strategy?
PeggySue Werthessen, VP of Product Strategy @ Strategy, digs into why true flexibility and an open mindset matter more than chasing trends or consolidating vendors. Find out why trying to fit markets holds companies back, and how focusing on practical solutions, real problems, and genuine teamwork leads to better results.
From grappling with multiple BI tools to ensuring consistent data across new AI agents, this conversation explores what organizations really need: tools and strategies that adapt as both technology and teams transform—no matter what comes next.
Chapters:
0:00 - Intro to Episode 2
0:26 - Driving innovation in a competitive market
1:42 - Exploring market opportunities in data integration
3:59 - Tool consolidation strategies
5:49 - Mosaic: Strategy’s Universal Intelligence Layer
6:45 - Determining a product roadmap with customers
8:54 - Bitcoin's impact on product strategy
10:03 - The innovation mindset: Change, tech, opportunity
---
About the Strategy Unscripted series:
Tune in for more episodes of Strategy Unscripted, where we dive deep into the ideas, innovations, and people shaping the future of data and AI.
---
About Strategy:
Learn more about Strategy solutions at strategysoftware.com
Beyond the Roadmap: Strategy and Opportunity in a Shifting Market
The landscape of data, AI, and business tools is constantly evolving—but is following the crowd the best strategy?
PeggySue Werthessen, VP of Product Strategy @ Strategy, digs into why true flexibility and an open mindset matter more than chasing trends or consolidating vendors. Find out why trying to fit markets holds companies back, and how focusing on practical solutions, real problems, and genuine teamwork leads to better results.
From grappling with multiple BI tools to ensuring consistent data across new AI agents, this conversation explores what organizations really need: tools and strategies that adapt as both technology and teams transform—no matter what comes next.
Chapters:
0:00 - Intro to Episode 2
0:26 - Driving innovation in a competitive market
1:42 - Exploring market opportunities in data integration
3:59 - Tool consolidation strategies
5:49 - Mosaic: Strategy’s Universal Intelligence Layer
6:45 - Determining a product roadmap with customers
8:54 - Bitcoin's impact on product strategy
10:03 - The innovation mindset: Change, tech, opportunity
---
About the Strategy Unscripted series:
Tune in for more episodes of Strategy Unscripted, where we dive deep into the ideas, innovations, and people shaping the future of data and AI.
---
About Strategy:
Learn more about Strategy solutions at strategysoftware.com
