Uploaded August 2026 | Updated September 2026, 2 weeks ago

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With rising prices at the supermarket, a recent Food Industry Association (FMI) survey reveals that a staggering 92% of shoppers now have store-brand products at home. Additionally, 49% of consumers have increased their generic purchases over the past year, a trend heavily driven by younger shoppers—including 59% of Gen Z and 52% of Millennials.