Uploaded August 2023 | Updated September 2026, 1 week ago
Bigger isn't better. And broader isn't better either. If you cast the widest net, you will catch the most fish, right? It sounds good, but we have found that if you talk to everyone, you connect with no one.
So many of the creators we work with are struggling with this. They can't come up with content ideas, connect with their viewers, or keep their viewers coming back to their channel. And all of this is because their channels are way too generic. If you are in this boat, don't worry. Today we will walk you through how to fix it.
Chapters
0:00 Intro
2:10 Creator Spotlight
7:49 The Power of Specificity
17:34 Digging Deep into your Target Audience
20:30 Defining your Ideal Viewer
29:24 Affecting Your Content
32:50 Value Proposition
44:22 Communicating This
54:53 Power Tip
Links in this Episode
Creator Spotlight: youtube.com/channel/UCAvAoYSLNLAMmYgRxPia2EQ
Discovery Call: videocreators.com/discoverycall
WANT MORE YOUTUBE GROWTH STRATEGY FOR YOUR BUSINESS? HERE ARE SOME NEXT STEPS!
1) SUBSCRIBE to learn how to grow your YouTube channel!
youtube.com/channel/UCcB3bcWy0_QK7uPQvTD0LwQ?sub_confirmation=1
2) SUBSCRIBE TO THE VIDEO CREATORS PODCAST for more in-depth YouTube strategy.
- iTunes: go.vcreators.co/vcTViTunes
- Spotify: go.vcreators.co/vcTVSpotify
3) LET'S CONNECT on the socials for other quick YouTube tips and strategy advice.
-- Facebook: facebook.com/videocreatorstv
-- Twitter: twitter.com/timschmoyer
-- Tim's Instagram: instagram.com/timschmoyer
-- Video Creator's Instagram: instagram.com/videocreators
-- Tim's LinkedIn: linkedin.com/in/timschmoyer
3) DOWNLOAD THIS FREE YOUTUBE STRATEGY GUIDE: "The Secret to Building your YouTube Audience"
videocreators.com/the-secret-to-building-your-youtube-audience
4) SCHEDULE A YOUTUBE CONSULTATION so we can give you feedback and plan a YouTube growth strategy for your channel: videocreators.com/consulting
Bigger isn't better. And broader isn't better either. If you cast the widest net, you will catch the most fish, right? It sounds good, but we have found that if you talk to everyone, you connect with no one.
So many of the creators we work with are struggling with this. They can't come up with content ideas, connect with their viewers, or keep their viewers coming back to their channel. And all of this is because their channels are way too generic. If you are in this boat, don't worry. Today we will walk you through how to fix it.
Chapters
0:00 Intro
2:10 Creator Spotlight
7:49 The Power of Specificity
17:34 Digging Deep into your Target Audience
20:30 Defining your Ideal Viewer
29:24 Affecting Your Content
32:50 Value Proposition
44:22 Communicating This
54:53 Power Tip
Links in this Episode
Creator Spotlight: youtube.com/channel/UCAvAoYSLNLAMmYgRxPia2EQ
Discovery Call: videocreators.com/discoverycall
WANT MORE YOUTUBE GROWTH STRATEGY FOR YOUR BUSINESS? HERE ARE SOME NEXT STEPS!
1) SUBSCRIBE to learn how to grow your YouTube channel!
youtube.com/channel/UCcB3bcWy0_QK7uPQvTD0LwQ?sub_confirmation=1
2) SUBSCRIBE TO THE VIDEO CREATORS PODCAST for more in-depth YouTube strategy.
- iTunes: go.vcreators.co/vcTViTunes
- Spotify: go.vcreators.co/vcTVSpotify
3) LET'S CONNECT on the socials for other quick YouTube tips and strategy advice.
-- Facebook: facebook.com/videocreatorstv
-- Twitter: twitter.com/timschmoyer
-- Tim's Instagram: instagram.com/timschmoyer
-- Video Creator's Instagram: instagram.com/videocreators
-- Tim's LinkedIn: linkedin.com/in/timschmoyer
3) DOWNLOAD THIS FREE YOUTUBE STRATEGY GUIDE: "The Secret to Building your YouTube Audience"
videocreators.com/the-secret-to-building-your-youtube-audience
4) SCHEDULE A YOUTUBE CONSULTATION so we can give you feedback and plan a YouTube growth strategy for your channel: videocreators.com/consulting
