Nordic Business Forum | Steven Van Belleghem - Customer-Focused Leadershipin a Digital World - Nordic Business Forum 2024 @nbforum | Uploaded October 2024 | Updated October 2024, 3 hours ago.
Why do so many world-class companies feel boring to interact with? Why do so few customers feel compelled to talk about the businesses they interact with in a positive light?
In a compelling keynote address, Steven Van Bellegham, a true Customer Experience Expert and the Co-founder of Nexxworks and Snackbytes, shed light on the essential leadership transformations businesses need to undergo to become customer-centric.
Key Points from the Session With Steven Van Belleghem:
• Intent vs. execution: Companies often have strong intentions toward customer centricity, but execution often falls short, as evidenced by the small percentage of customers sharing positive experiences.
• Positive communication: Shifting the communication mindset from negative to positive is vital for creating meaningful customer interactions.
• Credibility through trust: Organizations must cultivate an environment that trusts the majority of well-meaning customers rather than catering to the few who may exploit systems.
• Empathy in understanding: Developing a culture of empathy and understanding customers’ needs on a deeper level can significantly enhance customer relationships.
• Authentic loyalty: True loyalty is nurtured through genuine appreciation and emotional connections rather than mere transactional incentives.
Why do so many world-class companies feel boring to interact with? Why do so few customers feel compelled to talk about the businesses they interact with in a positive light?
In a compelling keynote address, Steven Van Bellegham, a true Customer Experience Expert and the Co-founder of Nexxworks and Snackbytes, shed light on the essential leadership transformations businesses need to undergo to become customer-centric.
Key Points from the Session With Steven Van Belleghem:
• Intent vs. execution: Companies often have strong intentions toward customer centricity, but execution often falls short, as evidenced by the small percentage of customers sharing positive experiences.
• Positive communication: Shifting the communication mindset from negative to positive is vital for creating meaningful customer interactions.
• Credibility through trust: Organizations must cultivate an environment that trusts the majority of well-meaning customers rather than catering to the few who may exploit systems.
• Empathy in understanding: Developing a culture of empathy and understanding customers’ needs on a deeper level can significantly enhance customer relationships.
• Authentic loyalty: True loyalty is nurtured through genuine appreciation and emotional connections rather than mere transactional incentives.
