99U | Steve Selzer: Designing for Friction @99u | Uploaded March 2018 | Updated October 2024, 17 hours ago.
As experience design manager for Airbnb, Steve Selzer doesn’t fear friction; he embraces it. Avoiding friction means removing “opportunities for serendipity, confrontation, and personal growth,” says Selzer. In his 99U talk, he not only outlines how his team navigates friction they encounter, but how they strategically create it.
About 99U
99U brings you the best of the creative world through the lens of design and the people and work who are shaping it.
As experience design manager for Airbnb, Steve Selzer doesn’t fear friction; he embraces it. Avoiding friction means removing “opportunities for serendipity, confrontation, and personal growth,” says Selzer. In his 99U talk, he not only outlines how his team navigates friction they encounter, but how they strategically create it.
About 99U
99U brings you the best of the creative world through the lens of design and the people and work who are shaping it.
