Steal Innovations From Mother Nature: A Perry Marshall Talk at Notre Dame @Evolution2
Steal Innovations From Mother Nature: A Perry Marshall Talk at Notre Dame  @Evolution2
Uploaded May 2018 | Updated September 2026, 2 weeks ago
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Evolutionary Strategies of Mother Nature

Perry Marshall speaks at Notre Dame
"Evolve Your Business by Stealing Innovations from the Greatest Source"

Perry is an Online Marketing Expert & Founder of the Evolution 2.0 Prize.

Tiny incremental improvements are not enough. If your business strategy is tweaking, optimizing, and kaizen continuous improvement, you’ll starve before you hit pay dirt. Every company that has achieved sky-high valuations in the 21st century has done it through a series of quantum leaps. The days of “optimizing your way to success” are over.

The only way out is drastic innovation:

*Re-Inventing
*Re-Positioning
*Re-Packaging

Fortunately, we don’t have to sit around and wait for a brilliant idea or brainstorm to strike. Mother nature offers us ready models for how to evolve our companies.

Nature has been evolving her own software for four billion years. Today, bacterium can do more software programming in 12 minutes than a team of Google engineers can do in 12 weeks.

And the explosive field of genetics is showing us that things we thought humans invented, nature developed long before - and better.

Entrepreneurs and CEOs have been performing merger-acquisitions for centuries, but the most successful merger of all time occurred over 2 billion years ago. The result was vastly superior to any technology humans have ever achieved.

In biotech, this is called “Symbiogenesis.” On November 10, 2017, Perry Marshall connected the world of biology to the world of business at Notre Dame’s Masters in Business Analytics “Emerging Issues” course. Here, Perry demonstrates how to apply evolutionary strategies from nature to marketing, business strategy, technology and software. He conducts a Mini Symbiogenesis Lab and show how tools borrowed from mother nature confer a fast and decisive advantage in business.

For more info visit: evo2.org
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Steal Innovations From Mother Nature: A Perry Marshall Talk at Notre Dame

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