Uploaded November 2025 | Updated September 2026, 2 weeks ago
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Victoria Lyons has been a GGDA and SIEGE-favorite speaker for years, and this exciting new presentation comes from her new studio in London!
Is it viable to start an indie game studio in 2025? In this presentation, Victoria Lyons shares what the first year of building Pixel Box, a newly established studio, has looked like so far. Rather than a how-to, this is a work in progress reflection on the process and early challenges. She’ll discuss why she chose to start now, how she’s balancing internal IP development with funding, approaching co-development work in the current industry landscape, and finding what kinds of projects are out there.
She’ll also touch on the learning curve of starting a studio, from organization, taxes, contracts, invoicing, branding, operating internationally, and hiring, to taking on more hats than a developer normally would. pixelbox-studio.com
Volume improves at 0:23
Victoria Lyons has been a GGDA and SIEGE-favorite speaker for years, and this exciting new presentation comes from her new studio in London!
Is it viable to start an indie game studio in 2025? In this presentation, Victoria Lyons shares what the first year of building Pixel Box, a newly established studio, has looked like so far. Rather than a how-to, this is a work in progress reflection on the process and early challenges. She’ll discuss why she chose to start now, how she’s balancing internal IP development with funding, approaching co-development work in the current industry landscape, and finding what kinds of projects are out there.
She’ll also touch on the learning curve of starting a studio, from organization, taxes, contracts, invoicing, branding, operating internationally, and hiring, to taking on more hats than a developer normally would. pixelbox-studio.com
