Uploaded December 2013 | Updated September 2026, 1 hour ago
In 1987, Howard Schultz took eleven local coffee shops and transformed them into what he calls the "third place between work and home." Today, there are nearly 19,000 Starbucks stores in 62 countries. They are staffed by hundreds of thousands of people the company calls "Partners." Yet, this billionaire CEO recently declared that "not every decision is an economic decision" and that his "fight for innovation" is as much about the coffee he sells as the values he posseses.
In 1987, Howard Schultz took eleven local coffee shops and transformed them into what he calls the "third place between work and home." Today, there are nearly 19,000 Starbucks stores in 62 countries. They are staffed by hundreds of thousands of people the company calls "Partners." Yet, this billionaire CEO recently declared that "not every decision is an economic decision" and that his "fight for innovation" is as much about the coffee he sells as the values he posseses.
