Uploaded January 2024 | Updated September 2026, 2 weeks ago

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SSO once again ends up on the naughty list this year when they caused a riot by NOT giving players a nice gift for Christmas. They really are determined to tick off their playerbase.

0:00 - Introduction + Summary
03:48 - A/B testing questions
09:39 - SSO response + Is the price worth it?
11:36 - Why A/B Testing?
15:33 - Star Coin Code Fiasco
16:30 - They never planned to give us a code
18:41 - Conclusion

starlightanalytics.com/article/price-testing#:~:text=Price%20testing%20is%20a%20straightforward,helps%20you%20measure%20demand%20elasticity
convert.com/blog/shopify-ab-testing/shopify-price-testing-guide
appier.com/en/blog/high-value-user-acquisition-gaming-apps#:~:text=Customer%20Acquisition,play%2C%20whales%20are%20extremely%20rare
polygon.com/23964448/video-game-industry-layoffs-crisis-2023#:~:text=Only%20days%20after%20ringing%20in,Starfield's%20Bethesda%20Game%20Studios%20and
BE CAREFUL ABOUT DISCOUNTED LIFETIME STAR RIDER : r/StarStable
reddit.com/r/StarStable/comments/18n4nci/be_careful_about_discounted_lifetime_star_rider
reddit.com
Price Testing 101: How to Do it The Right Way | starlight analytics blog
starlightanalytics.com/article/price-testing
starlightanalytics.com
is a/b testing illegal - Search
bing.com/search?pglt=163&q=is+a%2Fb+testing+illegal&cvid=234a635dbd2c4b6a9b83d4d1a5770c9b&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIGCAEQABhAMgYIAhAAGEAyBggDEAAYQDIGCAQQABhAMgYIBRAAGEAyBggGEAAYQDIGCAcQABhAMgYICBAAGEDSAQg3NTIwajBqMagCALACAA&FORM=ANNTA1&PC=U531
bing.com