Uploaded April 2020 | Updated September 2026, 2 weeks ago

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Design is often perceived as subjective creation and decision-making, but great design is rigorous and has strong methods applied in systematic ways. Like experimental science, design is the systematic exploration of a problem-space to yield a deep understanding that guides us toward practical, elegant insights and solutions. Scientific methods and design thinking have much in common.

We can create better products, services, and experiences by taking a scientific approach and applying core psychological principles and theories to identify, define, and frame problems more effectively. We will discuss a model of perception, cognition, motivation, emotion, and behaviour to help us understand a wide range of diverse challenges that go beyond interface design and interaction to include context, communication, culture, humour, and more.

David Hogue
twitter.com/davehogue
davehogue.com

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