Uploaded September 2022 | Updated September 2026, 13 hours ago

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The second Sport Industry Socials event of 2023 took place on Thursday 8th September at the Everyman Cinema in Broadgate and examined ‘The Legacy of Award-Winning Campaigns’.

In this video, Sport England’s Director of Marketing Kate Dale shares her experience working on the multi-award-winning 2015 campaign This Girl Can, A rallying cry to women throughout the UK, the National Lottery-funded campaign led to a huge increase in female participation in sport and tackled taboos including menstruation, motherhood and menopause.

For more information on upcoming Sport Industry Socials events, please visit: sportindustry.biz/socials