Uploaded October 2025 | Updated September 2026, 2 weeks ago
Every fall, Spirit Halloween seems to appear out of nowhere — but behind the spooky decorations is a seriously smart business model.
UGA Associate Professor of Real Estate Rich Martin explains how Spirit Halloween transforms vacant retail spaces into seasonal profit centers using short-term leases and strategic timing.
Learn how the pop-up powerhouse brings life and revenue back to empty storefronts, one haunted lease at a time.
Every fall, Spirit Halloween seems to appear out of nowhere — but behind the spooky decorations is a seriously smart business model.
UGA Associate Professor of Real Estate Rich Martin explains how Spirit Halloween transforms vacant retail spaces into seasonal profit centers using short-term leases and strategic timing.
Learn how the pop-up powerhouse brings life and revenue back to empty storefronts, one haunted lease at a time.
