Uploaded May 2026 | Updated September 2026, 1 week ago

---

Watch the special event held on May 13, 2026 announcing the latest Alpha 7R VI and FE 100-400mm F4.5 GM OSS and XLR-A4.

For more details, please visit our website to learn more about each product.
Alpha 7R VI: sony.co.uk/electronics/interchangeable-lens-cameras/ilce-7rm6
FE 100-400mm F4.5 GM OSS: sony.co.uk/electronics/camera-lenses/sel100400mc
XLR-A4: sony.co.uk/electronics/interchangeable-lens-cameras-microphones/xlr-a4

Automatically generated captions (subtitles) are available for this video. Go to Setting, click on [Caption], select [auto-generated] and change the language.

#Sony #SonyAlpha #Alpha #Alpha1 #Alpha1M2 #ILCE1M2 #SonyLens #SEL2870GM #FE2870mmF2GM
Subscribe: bit.ly/SonyCameraChannel

About Sony:
At Sony, our mission is to be a company that inspires and fulfils your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can, creating unique new cultures and experiences. Everything we do is to move you emotionally.

WEBSITE : sony.co.uk/interchangeable-lens-cameras

Sony Camera Channel
youtube.com/c/imagingbysony