Uploaded February 2021 | Updated September 2026, 3 hours ago
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 30, we dissect SPANX's business & marketing strategy –
Sara Blakely launched Spanx in 2000 with just $5,000 starting capital. It was originally a women's lingerie company that focused on creating comfortable pantyhose and other underwear for women, but in 2010 it started to expand in the male market as well. In 2012, she became the world’s youngest female self-made billionaire. We dove into some of Sara's marketing practices so that you can apply them to your DTC brand.
Timestamps:
01:26 - Quick story behind SPANX & how it originated
02:50 - Create a memorable name: How Spanx chose its name & why
05:39 - Does your product solve a problem?
09:32 - Execute a cross-promotional strategy. Learn how Sara Blakely leverages her personal brand to promote Spanx
11:02 - Become your brands biggest ambassador
13:57 - Execute Unconventional Strategies. Sara landed a meeting with a buyer
from Neiman Marcus simply by just giving them a call. People were asking her
how she was able to land a mtg so fast. Most people go to trade shows and
follow the standard method in order to get things executed. Being conventional is
similar to not taking risks.
14:50 - How New Brands Create A Fake Hype Around Their Products To Generate
New Sales
17:44 - Incorporate eye-catching creatives into your ads. Spanx Highlights Their
Product Key Features In Quick Ad Creatives
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 30, we dissect SPANX's business & marketing strategy –
Sara Blakely launched Spanx in 2000 with just $5,000 starting capital. It was originally a women's lingerie company that focused on creating comfortable pantyhose and other underwear for women, but in 2010 it started to expand in the male market as well. In 2012, she became the world’s youngest female self-made billionaire. We dove into some of Sara's marketing practices so that you can apply them to your DTC brand.
Timestamps:
01:26 - Quick story behind SPANX & how it originated
02:50 - Create a memorable name: How Spanx chose its name & why
05:39 - Does your product solve a problem?
09:32 - Execute a cross-promotional strategy. Learn how Sara Blakely leverages her personal brand to promote Spanx
11:02 - Become your brands biggest ambassador
13:57 - Execute Unconventional Strategies. Sara landed a meeting with a buyer
from Neiman Marcus simply by just giving them a call. People were asking her
how she was able to land a mtg so fast. Most people go to trade shows and
follow the standard method in order to get things executed. Being conventional is
similar to not taking risks.
14:50 - How New Brands Create A Fake Hype Around Their Products To Generate
New Sales
17:44 - Incorporate eye-catching creatives into your ads. Spanx Highlights Their
Product Key Features In Quick Ad Creatives
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: twitter.com/mskopak
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️
https://breakthrough.social
REBHORN (My eCommerce/Art Brand) ⤵️
Website: rebhorndesign.com
Instagram: instagram.com/rebhorndesign
My Other Social Channels:
INSTAGRAM: instagram.com/sean_azari
FACEBOOK: facebook.com/azarimedia
SNAPCHAT: snapchat.com/add/sean_azari
TWITTER: twitter.com/sean_azari
🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social
