PM-R TV | Sony Creative Space NYC 2022 by Sony Artisan Patrick Murphy-Racey @PMRTV | Uploaded 1 year ago | Updated 6 hours ago
Every once in a while, Sony will produce a "pop-up" creative space for people to come and play with new cameras, lenses, and technology that Sony is bringing to the marketplace. In the old days of the brick and mortar camera industry, manufacturers would hold new products until Photokina in Germany or at one of the big Las Vegas shows. So you could set your watch by when new stuff was going to come out. Sony lacks that history and they move much faster and so Creative Space was born. Not willing to wait on someone else's schedule, Sony delivers new product on their own schedule. Sony Creative Space always showcases new gear and puts it directly in the hands of the end users and visual creatives. If you've never been to one, you need to come, no matter whose gear you are using currently. Sony offers creatives a community built on excitement and expectation of awesome, daring to constantly push the boundaries of what is possible with emerging technologies like AI for auto focus. Listen closely if you hear the term Creative Space in the future, and come check out what Sony is up to :)
Every once in a while, Sony will produce a "pop-up" creative space for people to come and play with new cameras, lenses, and technology that Sony is bringing to the marketplace. In the old days of the brick and mortar camera industry, manufacturers would hold new products until Photokina in Germany or at one of the big Las Vegas shows. So you could set your watch by when new stuff was going to come out. Sony lacks that history and they move much faster and so Creative Space was born. Not willing to wait on someone else's schedule, Sony delivers new product on their own schedule. Sony Creative Space always showcases new gear and puts it directly in the hands of the end users and visual creatives. If you've never been to one, you need to come, no matter whose gear you are using currently. Sony offers creatives a community built on excitement and expectation of awesome, daring to constantly push the boundaries of what is possible with emerging technologies like AI for auto focus. Listen closely if you hear the term Creative Space in the future, and come check out what Sony is up to :)
