Uploaded September 2026 | Updated September 2026, 1 week ago
Sonos introduced Sonos 27, the next generation of its audio operating system, at the first-ever Sonos Open House on September 1, 2026, in New York City. CEO Tom Conrad took the stage to set the record straight on what Sonos has been building and shared what’s new to the system this fall.
Announcements in this keynote:
0:55 | Sonos 27. The audio operating system for your home.
1:57 | Sonos Ace Ultra. Noise-canceling headphones that link to the system.
3:50 | Sonos Beam Ultra. A compact soundbar with true 7.1.2 Dolby Atmos.
4:39 | Portable surrounds. A pair of Sonos Play or Move 2 speakers become rear channels for home theater with a Sonos soundbar.
5:27 | Sonos 27voice. The voice assistant built for the way people actually ask for music.
7:11 | Sonos 27mcp. A way to control the system with the AI assistant you already use.
8:39 | Sonos Custom Agents. Create your own agents through the system, each with its own model, persona, and voice.
Love the sound. Feel the system.
Build yours at sonos.com.
Sonos introduced Sonos 27, the next generation of its audio operating system, at the first-ever Sonos Open House on September 1, 2026, in New York City. CEO Tom Conrad took the stage to set the record straight on what Sonos has been building and shared what’s new to the system this fall.
Announcements in this keynote:
0:55 | Sonos 27. The audio operating system for your home.
1:57 | Sonos Ace Ultra. Noise-canceling headphones that link to the system.
3:50 | Sonos Beam Ultra. A compact soundbar with true 7.1.2 Dolby Atmos.
4:39 | Portable surrounds. A pair of Sonos Play or Move 2 speakers become rear channels for home theater with a Sonos soundbar.
5:27 | Sonos 27voice. The voice assistant built for the way people actually ask for music.
7:11 | Sonos 27mcp. A way to control the system with the AI assistant you already use.
8:39 | Sonos Custom Agents. Create your own agents through the system, each with its own model, persona, and voice.
Love the sound. Feel the system.
Build yours at sonos.com.
