Solving the Cost Equation of EVs @ford
Solving the Cost Equation of EVs  @ford
Uploaded February 2026 | Updated September 2026, 3 hours ago
Efficiency is the foundation of our Universal Electric Vehicle platform. By chasing physics rather than just competition, we’re solving the cost equation to deliver more value for our customers.

Our approach allows us to deliver a family of electric vehicles that are more affordable for more people, starting with an all-new mid-size electric truck in 2027 targeting a $30,000 starting price.

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Solving the Cost Equation of EVs

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