Uploaded October 2025 | Updated September 2026, 2 weeks ago

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Scaling a business globally comes down to leaders who align teams and drive them forward together.

Snowflake serves over 12,000 customers, and early executives Chris Degnan and Denise Persson share how they scaled the company while keeping the unlikely pairing of sales and marketing perfectly aligned through hypergrowth.

They join Joubin Mirzadegan to share insights from their new book, Make It Snow, revealing how they built Snowflake’s ‘go-to-market engine’ and fostered a customer-first culture across every function.

Guests: Chris Degnan, former CRO and advisor to the CEO at Snowflake, and Denise Persson, CMO at Snowflake.

Connect with Chris Degnan
LinkedIn: linkedin.com/in/chris-degnan-524470

Connect with Denise Persson
LinkedIn: linkedin.com/in/denisepersson

Connect with Joubin
X: https://x.com/Joubinmir
LinkedIn: linkedin.com/in/joubin-mirzadegan-66186854
Email: grit@kleinerperkins.com

​Learn more about Kleiner Perkins: kleinerperkins.com

00:00 Intro
01:32 Make It Snow
04:46 Lessons from Snowflake
32:05 Demand Generation
42:50 Hiring the Right People
51:08 Snowflake Culture
54:44 Loyalty vs Performance
01:10:05 Managing a Growing Team
01:13:10 Early Hiring Impact