Uploaded March 2017 | Updated September 2026, 2 weeks ago

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OMCA staffer Alex shares why he’s a sneakerhead : “Hip hop culture is a big part of sneaker culture, and sneaker culture is a big part of hip hop culture… It’s another form of expression.” Show the world how you do you—see Out of the Box: The Rise of Sneaker Culture, closing April 2 at the Oakland Museum of California. 

Get tickets at museumca.org/sneakers

Music by Sven Gamsky