Uploaded August 2026 | Updated September 2026, 1 week ago
Louis Vuitton has never put its name next to another brand in 172 years — until now. On August 12 at Monterey Car Week, Singer Vehicle Design and Louis Vuitton reveal two one-of-a-kind Porsche 911s to the world for the very first time, and Jason Stein sits down with the two men at the center of it: Singer CEO Maz Fawaz and founder/designer Rob Dickinson.
What began as a single request — a dashboard clock — grew into a full reimagining of the car, with an instrument cluster that took a year to design and a second vehicle no one originally planned for. Rob and Maz open up about the leap of trust behind a first-of-its-kind collaboration, why Singer behaves "more like a luxury goods company than a car company," the fear of putting their name beside a creative powerhouse, and how designer Octave Chaney helped bridge Singer's studio with Jean Arnault's watchmaking team in Paris.
It's a candid, funny, and reflective conversation about craft, obsession, Goodwood, and staying humble in the middle of the biggest year in Singer's history.
Subscribe to Cars and Culture for more conversations with the people shaping the automotive world.
Chapters:
00:00 A clock, a secret, and the Monterey reveal
02:49 What this week actually feels like
05:44 Louis Vuitton's first-ever co-brand in 172 years
10:07 Why Singer thinks like a luxury house, not a carmaker
13:45 It started with a dashboard clock
16:00 The "fall off the chair" moment it went public
21:15 An 8-month design process and a cluster that took a year
25:29 Translating watchmaking DNA into a moving dashboard
31:07 Goodwood, Black Metallic, and a new chapter for Singer
39:09 Does chasing LV-level excellence change Singer?
44:18 That Rolex CEO quote and why now is a golden age for cars
#Singer #LouisVuitton #Porsche911 #MontereyCarWeek #PebbleBeach #SingerVehicleDesign #RobDickinson #CarsAndCulture #Porsche #LuxuryCars
Louis Vuitton has never put its name next to another brand in 172 years — until now. On August 12 at Monterey Car Week, Singer Vehicle Design and Louis Vuitton reveal two one-of-a-kind Porsche 911s to the world for the very first time, and Jason Stein sits down with the two men at the center of it: Singer CEO Maz Fawaz and founder/designer Rob Dickinson.
What began as a single request — a dashboard clock — grew into a full reimagining of the car, with an instrument cluster that took a year to design and a second vehicle no one originally planned for. Rob and Maz open up about the leap of trust behind a first-of-its-kind collaboration, why Singer behaves "more like a luxury goods company than a car company," the fear of putting their name beside a creative powerhouse, and how designer Octave Chaney helped bridge Singer's studio with Jean Arnault's watchmaking team in Paris.
It's a candid, funny, and reflective conversation about craft, obsession, Goodwood, and staying humble in the middle of the biggest year in Singer's history.
Subscribe to Cars and Culture for more conversations with the people shaping the automotive world.
Chapters:
00:00 A clock, a secret, and the Monterey reveal
02:49 What this week actually feels like
05:44 Louis Vuitton's first-ever co-brand in 172 years
10:07 Why Singer thinks like a luxury house, not a carmaker
13:45 It started with a dashboard clock
16:00 The "fall off the chair" moment it went public
21:15 An 8-month design process and a cluster that took a year
25:29 Translating watchmaking DNA into a moving dashboard
31:07 Goodwood, Black Metallic, and a new chapter for Singer
39:09 Does chasing LV-level excellence change Singer?
44:18 That Rolex CEO quote and why now is a golden age for cars
#Singer #LouisVuitton #Porsche911 #MontereyCarWeek #PebbleBeach #SingerVehicleDesign #RobDickinson #CarsAndCulture #Porsche #LuxuryCars
