Tiago Forte | Simple Marketing for Smart People ft. Billy Broas @TiagoForte | Uploaded June 2024 | Updated October 2024, 1 hour ago.
I’ve teamed up with my marketing advisor, Billy Broas, to co-author a much-needed book, sharing the simple marketing principles that transformed my business from a side project into a seven-figure education company.
In this video, we'll give you a sneak peek. If you want to move beyond the endless tactics and hacks, understand your customers like never before, and win them over without hype or hard-selling, this is for you.
Get your copy of Simple Marketing for Smart People: amazon.com/gp/product/B0D66H733H/ref=ppx_od_dt_b_asin_title_s00?ie=UTF8&psc=1
CHAPTERS:
00:00 - 00:54 Intro
00:54 - 1:37 How Tiago and Billy met
1:37 - 3:27 Who the book is for
3:27 - 4:27 Billy's story
4:27 - 8:35 Marketing is not deception
8:35 - 11:11 Pitfalls of a smart person
11:11 - 21:03 Beliefs and marketing
21:03 - 26:24 How to identify current beliefs
26:24 - 32:06 How to change beliefs
32:06 - 33:45 One single message
33:45 - 34:24 Who the book is NOT for
34:24 - 35:16 Marketing is education
35:16 - 36:33 Conclusion
36:33 - 36:47 Blooper
-----------------------
Building a Second Brain is the proven method to organize your digital life and unlock your creative potential.
We're on a mission to help you increase your productivity, and lead a more fulfilling life with more ease and less stress.
🤓 TEST YOUR PRODUCTIVITY POTENTIAL
If you had a Second Brain, how much more organized, effective, calm, and creative could you be?
Take our quiz & find out: fortelabs.com/productivity-potential
🧠 HOW YOU CAN BUILD YOUR SECOND BRAIN
Order the book: buildingasecondbrain.com/book
Take the course: buildingasecondbrain.com/foundation
📬 JOIN THE FORTE LABS NEWSLETTER
Level up your productivity and life with new essays, videos, event invites, and other resources every Tuesday. Join 125k subscribers exploring the frontier of modern work, experimenting with new ways of doing more with less, and discovering what it means to fulfill our human potential.
Subscribe here: fortelabs.com/subscribe
🐥 FOLLOW US ON SOCIALS
Always get the latest updates and insights around Building a Second Brain.
Twitter: twitter.com/fortelabs
LinkedIn: linkedin.com/in/tiagoforte
Facebook: facebook.com/fortelabs
Instagram: instagram.com/fortelabsco
I’ve teamed up with my marketing advisor, Billy Broas, to co-author a much-needed book, sharing the simple marketing principles that transformed my business from a side project into a seven-figure education company.
In this video, we'll give you a sneak peek. If you want to move beyond the endless tactics and hacks, understand your customers like never before, and win them over without hype or hard-selling, this is for you.
Get your copy of Simple Marketing for Smart People: amazon.com/gp/product/B0D66H733H/ref=ppx_od_dt_b_asin_title_s00?ie=UTF8&psc=1
CHAPTERS:
00:00 - 00:54 Intro
00:54 - 1:37 How Tiago and Billy met
1:37 - 3:27 Who the book is for
3:27 - 4:27 Billy's story
4:27 - 8:35 Marketing is not deception
8:35 - 11:11 Pitfalls of a smart person
11:11 - 21:03 Beliefs and marketing
21:03 - 26:24 How to identify current beliefs
26:24 - 32:06 How to change beliefs
32:06 - 33:45 One single message
33:45 - 34:24 Who the book is NOT for
34:24 - 35:16 Marketing is education
35:16 - 36:33 Conclusion
36:33 - 36:47 Blooper
-----------------------
Building a Second Brain is the proven method to organize your digital life and unlock your creative potential.
We're on a mission to help you increase your productivity, and lead a more fulfilling life with more ease and less stress.
🤓 TEST YOUR PRODUCTIVITY POTENTIAL
If you had a Second Brain, how much more organized, effective, calm, and creative could you be?
Take our quiz & find out: fortelabs.com/productivity-potential
🧠 HOW YOU CAN BUILD YOUR SECOND BRAIN
Order the book: buildingasecondbrain.com/book
Take the course: buildingasecondbrain.com/foundation
📬 JOIN THE FORTE LABS NEWSLETTER
Level up your productivity and life with new essays, videos, event invites, and other resources every Tuesday. Join 125k subscribers exploring the frontier of modern work, experimenting with new ways of doing more with less, and discovering what it means to fulfill our human potential.
Subscribe here: fortelabs.com/subscribe
🐥 FOLLOW US ON SOCIALS
Always get the latest updates and insights around Building a Second Brain.
Twitter: twitter.com/fortelabs
LinkedIn: linkedin.com/in/tiagoforte
Facebook: facebook.com/fortelabs
Instagram: instagram.com/fortelabsco
