Uploaded August 2025 | Updated September 2026, 2 weeks ago
Myke talks to @simonegiertz about her workflow for turning ideas into products, from early sketches and CAD prototypes to manufacturing, launching, and running a product studio alongside her YouTube channel.
Buy our products at: cortexbrand.com
Shownotes and links for this episode: http://www.relay.fm/cortex/170
- Simone Giertz - YouTube - youtube.com/@simonegiertz
- Yetch Studio - https://yetch.studio/
- The Coat Hinger – Yetch Studio - https://yetch.studio/products/the-coat-hinger?srsltid=AfmBOopY7XGFB6nsqr8L1jaL3U5wXScfZClBchpQDq-QsjoBc--CB0DR
- A chair built for your half-dirty clothes - Simone Giertz - YouTube - youtube.com/watch?v=H175G8NH2Cg
- Why I spent 3 years working on a coat hanger - Simone Giertz - YouTube - youtube.com/watch?v=vREokZa4dNU
- Fusion 360 - autodesk.com/campaigns/fusion-360
- Patch Cap – Yetch Studio - https://yetch.studio/products/patch-cap
- Screwdriver Ring – Yetch Studio - https://yetch.studio/products/screwdriver-ring
- Coat Hingers – Foldable Coat Hangers – Kickstarter - kickstarter.com/projects/simonegiertz/coat-hingers-foldable-coat-hangers
- The Every Day Calendar – Kickstarter - kickstarter.com/projects/simonegiertz/the-every-day-calendar
- The Every Day Goal Calendar – Yetch Studio - https://yetch.studio/products/every-day-goal-calendar
- Spool Table – Yetch Studio - https://yetch.studio/products/spool-table
- What I’ve learned from 10 years on YouTube - Simone Giertz - YouTube - youtube.com/watch?v=N1CGq7zSjjM
- Yetch Studio – Instagram - instagram.com/yetch.studio
- Edge Piece Puzzle – Yetch Studio - https://yetch.studio/products/edge-piece-puzzle
- Why sales is the worst part of my job - Simone Giertz - YouTube - youtube.com/watch?v=ogYzdHzumeA&t=1s
- Simone's Home Screen - relayfm.s3.amazonaws.com/assets/Cortex/Episode%20170/Simone%27s%20Home%20Screen.jpeg
- Brick - https://getbrick.app/?srsltid=AfmBOop2mMd1yV7kyJ37KUy1weF_9Jt3vvCxu4xApx3EjVwdrQuzpNEw
- Microsoft To Do - apps.apple.com/gb/app/microsoft-to-do/id1212616790
- Microsoft To Do - apps.apple.com/gb/app/microsoft-to-do/id1212616790
- Paper Apps™ TO•DO Notebook – Gladden Design - gladdendesign.com/products/paper-apps-todo
- Pencil Dice™ – Gladden Design - gladdendesign.com/products/pencil-dice
00:00:00 - Simone Giertz – State of the Workflow
00:00:39 - Most Important Device
00:02:20 - What is Yetch Studio?
00:06:29 - How Ideas Become Real Things
00:20:35 - Naming Things
00:24:50 - Running a Kickstarter
00:35:10 - Making Customers Happy
00:45:19 - Product Marketing
00:47:58 - Working With a Team
00:54:12 - Managing the Life of a Product
00:56:56 - New Life for YouTube
01:04:05 - Simone's Home Screen
01:12:37 - Thanks for Listening!
Listen to the latest episodes: http://www.relay.fm/cortex
CGP Grey: youtube.com/user/cgpgrey
Myke Hurley: instagram.com/imyke
Myke talks to @simonegiertz about her workflow for turning ideas into products, from early sketches and CAD prototypes to manufacturing, launching, and running a product studio alongside her YouTube channel.
Buy our products at: cortexbrand.com
Shownotes and links for this episode: http://www.relay.fm/cortex/170
- Simone Giertz - YouTube - youtube.com/@simonegiertz
- Yetch Studio - https://yetch.studio/
- The Coat Hinger – Yetch Studio - https://yetch.studio/products/the-coat-hinger?srsltid=AfmBOopY7XGFB6nsqr8L1jaL3U5wXScfZClBchpQDq-QsjoBc--CB0DR
- A chair built for your half-dirty clothes - Simone Giertz - YouTube - youtube.com/watch?v=H175G8NH2Cg
- Why I spent 3 years working on a coat hanger - Simone Giertz - YouTube - youtube.com/watch?v=vREokZa4dNU
- Fusion 360 - autodesk.com/campaigns/fusion-360
- Patch Cap – Yetch Studio - https://yetch.studio/products/patch-cap
- Screwdriver Ring – Yetch Studio - https://yetch.studio/products/screwdriver-ring
- Coat Hingers – Foldable Coat Hangers – Kickstarter - kickstarter.com/projects/simonegiertz/coat-hingers-foldable-coat-hangers
- The Every Day Calendar – Kickstarter - kickstarter.com/projects/simonegiertz/the-every-day-calendar
- The Every Day Goal Calendar – Yetch Studio - https://yetch.studio/products/every-day-goal-calendar
- Spool Table – Yetch Studio - https://yetch.studio/products/spool-table
- What I’ve learned from 10 years on YouTube - Simone Giertz - YouTube - youtube.com/watch?v=N1CGq7zSjjM
- Yetch Studio – Instagram - instagram.com/yetch.studio
- Edge Piece Puzzle – Yetch Studio - https://yetch.studio/products/edge-piece-puzzle
- Why sales is the worst part of my job - Simone Giertz - YouTube - youtube.com/watch?v=ogYzdHzumeA&t=1s
- Simone's Home Screen - relayfm.s3.amazonaws.com/assets/Cortex/Episode%20170/Simone%27s%20Home%20Screen.jpeg
- Brick - https://getbrick.app/?srsltid=AfmBOop2mMd1yV7kyJ37KUy1weF_9Jt3vvCxu4xApx3EjVwdrQuzpNEw
- Microsoft To Do - apps.apple.com/gb/app/microsoft-to-do/id1212616790
- Microsoft To Do - apps.apple.com/gb/app/microsoft-to-do/id1212616790
- Paper Apps™ TO•DO Notebook – Gladden Design - gladdendesign.com/products/paper-apps-todo
- Pencil Dice™ – Gladden Design - gladdendesign.com/products/pencil-dice
00:00:00 - Simone Giertz – State of the Workflow
00:00:39 - Most Important Device
00:02:20 - What is Yetch Studio?
00:06:29 - How Ideas Become Real Things
00:20:35 - Naming Things
00:24:50 - Running a Kickstarter
00:35:10 - Making Customers Happy
00:45:19 - Product Marketing
00:47:58 - Working With a Team
00:54:12 - Managing the Life of a Product
00:56:56 - New Life for YouTube
01:04:05 - Simone's Home Screen
01:12:37 - Thanks for Listening!
Listen to the latest episodes: http://www.relay.fm/cortex
CGP Grey: youtube.com/user/cgpgrey
Myke Hurley: instagram.com/imyke
