Uploaded August 2022 | Updated September 2026, 2 hours ago

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Simon Kuestenmacher is the Co-Founder and Director at The Demographics Group. Simon provides specialist advice on demographic consumer and social trends for business, often writing as a columnist for The Australian and The New Daily newspapers.


SHOW NOTES
00:00 – Welcome to Uncommon
00:55 – Munich
03:10 – Earliest memory
04:20 – What data to trust?
09:10 – Trusted data sources
10:50 – Population Data
14:00 – Childhood career aspirations
16:00 – University exchange
19:00 – Germany and Australia
21:00 – Working at big four firms
24:00 - Important parts of Demographics business
26:00 - Reading randomly
28:15 - Pirates
32:20 - Skilled worker shortage
35:55 - Industries coping with worker shortage
42:00 Generational changes in working
54:20 - Australia's poorly invested wealth
1:00:00 - How would Simon fix Australia
1:02:40 - Let's make a massive solar farm
1:09:25 - Rapid fire questions
1:13:00 - Closing remarks

For links head to bit.ly/266-Simon

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