Uploaded November 2021 | Updated September 2026, 3 weeks ago

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In this video I cover the second half of Sahil Lavingias book "The Minimalist Entrepreneur". It's about getting your first customers and why authenticity leads to true fans that ads can't buy. We also talk about open startups, how to build an audience & fan base and why you should do so.

You can follow me on Twitter: twitter.com/bPGTill
Or Instagram: instagram.com/tillmusshoff

Sahil Lavingia on Twitter: twitter.com/shl
His company, Gumroad: gumroad.com
Get the book: minimalistentrepreneur.com/book
Sumit Kumar on YouTube: youtube.com/c/VideosOfSumit

Chapters:
0:00 Intro & recap
0:50 Charge from day 1
2:03 100 or 1000 true fans
3:40 How to build an audience
5:19 Be the centrepiece of your companies story
5:55 Win and help win
6:50 Spend money last (ads)
7:36 Outlook