Uploaded October 2019 | Updated September 2026, 2 hours ago
If I offered you 10p to walk 1 mile would you do it? What about £500 to quit smoking? Could payments be exactly what we need to do the things we know we should be doing anyway? This session looks at the most recent large-scale evidence of when such incentives work and when they don't. We discuss what makes for an incentive programme and the equally important question of 'should we be paying people at all'?
Professor Katy Milkman - The Wharton School, University of Pennsylvania
Dr Marc Mitchell - Assistant Professor, Western University
Dr Mitesh Patel - Director, Penn Nudge Unit
Kieron Boyle - Chief Executive, Guy's and St Thomas' Charity
If I offered you 10p to walk 1 mile would you do it? What about £500 to quit smoking? Could payments be exactly what we need to do the things we know we should be doing anyway? This session looks at the most recent large-scale evidence of when such incentives work and when they don't. We discuss what makes for an incentive programme and the equally important question of 'should we be paying people at all'?
Professor Katy Milkman - The Wharton School, University of Pennsylvania
Dr Marc Mitchell - Assistant Professor, Western University
Dr Mitesh Patel - Director, Penn Nudge Unit
Kieron Boyle - Chief Executive, Guy's and St Thomas' Charity
