Uploaded March 2025 | Updated September 2026, 45 minutes ago
Poi is the latest frontier in the fight to protect the branding of products made in Hawaiʻi.
Some local farmers and poi producers are pushing legislators to safeguard the name. They’re proposing that any product marketed as poi should say whether it’s made from ingredients in Hawaiʻi or elsewhere.
Supporters say it makes sense — poi is quintessentially Hawaiian, after all. Yet the Attorney General has questions about the legality of the bill.
Read the story: civilbeat.org/2025/03/hawaii-protect-poi-imposters-treating-like-champagne
Poi is the latest frontier in the fight to protect the branding of products made in Hawaiʻi.
Some local farmers and poi producers are pushing legislators to safeguard the name. They’re proposing that any product marketed as poi should say whether it’s made from ingredients in Hawaiʻi or elsewhere.
Supporters say it makes sense — poi is quintessentially Hawaiian, after all. Yet the Attorney General has questions about the legality of the bill.
Read the story: civilbeat.org/2025/03/hawaii-protect-poi-imposters-treating-like-champagne
