Uploaded December 2023 | Updated September 2026, 3 weeks ago
As software continues to dominate the business landscape, there is a growing need for better digital products built with a feedback-based approach. While many organizations think they are agile, interviewing customers and preparing design mockups for weeks, followed by a backlog with the whole plan, for example, is still waterfall development. Most people involved in product development are unaware of how having a project or a product mindset influences the digital solution. They usually blame the developers when the software becomes slow, hard to maintain and error-prone, but the developers can't solve the root cause of these problems.
During the talk, we will focus on identifying signs that your product development process is still waterfall-ish and the best practices for adopting a feedback-based approach. We will delve into how to decide what to build next and how much of it, define milestones, and determine when they are reached, to name a few examples. By doing so, you will leave better equipped to build digital products that are more responsive to customer needs, reduce the risk of failure, and promote innovation.
As software continues to dominate the business landscape, there is a growing need for better digital products built with a feedback-based approach. While many organizations think they are agile, interviewing customers and preparing design mockups for weeks, followed by a backlog with the whole plan, for example, is still waterfall development. Most people involved in product development are unaware of how having a project or a product mindset influences the digital solution. They usually blame the developers when the software becomes slow, hard to maintain and error-prone, but the developers can't solve the root cause of these problems.
During the talk, we will focus on identifying signs that your product development process is still waterfall-ish and the best practices for adopting a feedback-based approach. We will delve into how to decide what to build next and how much of it, define milestones, and determine when they are reached, to name a few examples. By doing so, you will leave better equipped to build digital products that are more responsive to customer needs, reduce the risk of failure, and promote innovation.
