Uploaded March 2013 | Updated September 2026, 3 weeks ago
Price is never absent from consumer choice, but it is rarely the major determinant. Being low priced undermines your expertise, professionalism and quality. We know the Big Multiples are less price competitive than independent IT retailers. The issue is, it's not about being cheap, prices should be reasonable and fair in the range
Price is never absent from consumer choice, but it is rarely the major determinant. Being low priced undermines your expertise, professionalism and quality. We know the Big Multiples are less price competitive than independent IT retailers. The issue is, it's not about being cheap, prices should be reasonable and fair in the range
