Uploaded May 2018 | Updated September 2026, 3 weeks ago
Dubai Tourism has launched a new campaign series #BeMyGuest featuring Bollywood actor, Shah Rukh Khan.
The ‘Be My Guest’ campaign is aimed at attracting more tourists from India, a key source market for Dubai’s tourism industry.
The first video with the actor was launched in December 2016, and has received 45 million views and 65 million engagements across multiple social media channels, Dubai Media Office reported. The film was also one of YouTube’s top 10 most viewed videos worldwide in December.
Commenting on the association with Khan, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), says, "Shah Rukh Khan truly represents the beautiful relationship that Dubai and India share. In line with our vision of hosting 20 million visitors per year by 2020, our tourism efforts are increasing every year, with a major emphasis on the Indian market."
Sharing his experience of working on the film, Prakash Varma, (in a Facebook video) says, "For any director it's always exciting to think something new. There's a lot of pressure to create something simple, yet memorable. It's all about the edit, the music... I am very happy with the stuff that we've got."
Karan Shishir Amin, head - digital creative, Cheil, says, "Dubai is known to be a shopper's paradise with the annual duty free sale being the highlight. This campaign presents the city as offering great adventure sports and food while taking it beyond being just a shopping destination."
According to Amin, Shah Rukh Khan as brand ambassador, adds a "premium and exotic touch" to the campaign. "His presence and sudden appearances among the people of Dubai brings an element of surprise and intrigue to the film," he adds while pointing out that the film does look a bit staged.
The first #BeMyGuest video, which was released in December 2016, won the Grand Prix prize at the International Tourism Film Festival in Latvia.
Shah Rukh Khan, Kabir Khan collaborate for Dubai tourism commercial sequel in May 2018:Superstar Shah Rukh Khan has collaborated with director Kabir Khan to shoot the sequel of #BeMyGuest, a promotional film produced by Dubai Department of Tourism and Commerce Marketing.
This is the second film that Shah Rukh is shooting for to promote tourism in Dubai.
"I have always aspired to work with Shah Rukh, the charisma he brings to every shot is admirable, while Dubai has been one of my favourite cities to visit. In these films, we have done our best to capture the essence of Dubai, from its stunning locations to its welcoming hospitality," Kabir Khan said in a statement.
"I think it is really nice. I really enjoyed making it and happy we are making another one. I am not an advocate for Dubai because I have done Dubai Tourism films... I genuinely like being in Dubai, I think it's a really wonderful place, it's a fantastic city… It has everything for everyone," Shah Rukh said in a statement.
The first part features Shah Rukh showcasing Dubai's many attractions, that he considers his home away from home.
In another video, Khan helps out a family reunion that culminates in celebrating the marriage anniversary of the parents. Scenes are shot around the city with the Dubai Opera sign, Dubai Fountain and Downtown Dubai making an appearance. As well as fireworks around the Burj Khalifa.
Dubai Tourism has launched a new campaign series #BeMyGuest featuring Bollywood actor, Shah Rukh Khan.
The ‘Be My Guest’ campaign is aimed at attracting more tourists from India, a key source market for Dubai’s tourism industry.
The first video with the actor was launched in December 2016, and has received 45 million views and 65 million engagements across multiple social media channels, Dubai Media Office reported. The film was also one of YouTube’s top 10 most viewed videos worldwide in December.
Commenting on the association with Khan, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), says, "Shah Rukh Khan truly represents the beautiful relationship that Dubai and India share. In line with our vision of hosting 20 million visitors per year by 2020, our tourism efforts are increasing every year, with a major emphasis on the Indian market."
Sharing his experience of working on the film, Prakash Varma, (in a Facebook video) says, "For any director it's always exciting to think something new. There's a lot of pressure to create something simple, yet memorable. It's all about the edit, the music... I am very happy with the stuff that we've got."
Karan Shishir Amin, head - digital creative, Cheil, says, "Dubai is known to be a shopper's paradise with the annual duty free sale being the highlight. This campaign presents the city as offering great adventure sports and food while taking it beyond being just a shopping destination."
According to Amin, Shah Rukh Khan as brand ambassador, adds a "premium and exotic touch" to the campaign. "His presence and sudden appearances among the people of Dubai brings an element of surprise and intrigue to the film," he adds while pointing out that the film does look a bit staged.
The first #BeMyGuest video, which was released in December 2016, won the Grand Prix prize at the International Tourism Film Festival in Latvia.
Shah Rukh Khan, Kabir Khan collaborate for Dubai tourism commercial sequel in May 2018:Superstar Shah Rukh Khan has collaborated with director Kabir Khan to shoot the sequel of #BeMyGuest, a promotional film produced by Dubai Department of Tourism and Commerce Marketing.
This is the second film that Shah Rukh is shooting for to promote tourism in Dubai.
"I have always aspired to work with Shah Rukh, the charisma he brings to every shot is admirable, while Dubai has been one of my favourite cities to visit. In these films, we have done our best to capture the essence of Dubai, from its stunning locations to its welcoming hospitality," Kabir Khan said in a statement.
"I think it is really nice. I really enjoyed making it and happy we are making another one. I am not an advocate for Dubai because I have done Dubai Tourism films... I genuinely like being in Dubai, I think it's a really wonderful place, it's a fantastic city… It has everything for everyone," Shah Rukh said in a statement.
The first part features Shah Rukh showcasing Dubai's many attractions, that he considers his home away from home.
In another video, Khan helps out a family reunion that culminates in celebrating the marriage anniversary of the parents. Scenes are shot around the city with the Dubai Opera sign, Dubai Fountain and Downtown Dubai making an appearance. As well as fireworks around the Burj Khalifa.
