SEO Content After Google’s Helpful Content Update @WixStudio

Uploaded March 2025 | Updated September 2026, 3 weeks ago

Google's Helpful Content Update (HCU) algorithm demands a new approach to SEO content creation. Join this webinar to learn how to develop a long-term SEO content strategy that prioritizes user intent, unique perspectives, and genuine value. Learn ways to work smarter, not harder, by optimizing existing content, identifying high-potential topics, and building authority in your niche.

Hosted by Ashley Segura, head of content at ContentYum, alongside Wix Studio’s Crystal Carter and George Nguyen, this session will offer practical tips, Wix Studio SEO tools, and recommendations to equip you with the knowledge and skills to achieve lasting SEO results.

In this webinar, you will learn about:

- The role of E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) within a content strategy.

- How to showcase expertise and experience to build authority and trustworthiness.

- Why having a unique angle can make or break your content’s rankings.

Want to learn more?
How to optimize content after Google’s Helpful Content Update by Ashely Segura
wix.com/seo/learn/resource/optimize-content-after-helpful-content-update

How to use Google Trends for SEO: Your quick start guide
wix.com/seo/learn/resource/google-trends-for-seo

User-first keyword ideation Google Sheet
wix.com/seo/learn/assets/user-first-keyword-ideation-google-sheet

How to do keyword research with Wix’s Semrush integration
wix.com/seo/learn/resource/keyword-research-wix-semrush-integration

What SEOs need to know about Google’s Search Quality Guidelines, E-E-A-T, and YMYL
wix.com/seo/learn/resource/google-search-quality-guidelines

Wix Studio Templates
wix.com/studio/templates

SEO Content After Google’s Helpful Content Update

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